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How NOT to design a “freemium” or “item of value”

Most businesses know that to attract potential customers online or through any digital means, one way you can do it is to provide an item of value or a “freemium” to your prospects. Here’s a recent experience I had related to this process Every day I read about marketing, in an effort to keep up […]

Pivot to Success:

Transforming Marketing Missteps into Milestones