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How Nike Got It Right – Maybe [CASE STUDY]

When I first saw Nike’s ad, knowing all the controversy I thought (like I always do with a marketer’s brain), “Why would they do that?” Then I thought why WOULD they do that?  And what can we learn from their choice?  So I set out to figure it out. There has been quite a bit […]

Pivot to Success:

Transforming Marketing Missteps into Milestones