Why you keep marketing to them … for YEARS

Make Friends First One of the marketing concepts that I keep repeating for businesses is that you need to think of your marketing beyond getting awareness from prospects, getting those prospects moved to “suspects”, and turning them into customers and making a sale (those would be the major pieces of a traditional sales funnel or[…]

Why “incremental improvement” of your marketing can sometimes be total crap

3 Simple Questions to Improve Every Project I am a HUGE fan of incremental improvement for your business and by extension your business marketing. I have seen first-hand how effective this can be, and the positive results can quickly start to snowball. It also works great for your personal goals! It’s similar to Dave Ramsey’s[…]

MARCH SOCIAL MEDIA AND PROMOTION IDEAS

Here are some ideas to help you generate social media and promotion ideas in MARCH: Spring cleaning promotions Discounts on green-colored items Youth art contests Basketball-themed promotions Tax preparation tips Prom ideas and tips Publish a spring cleaning theme ebook March is Awareness month for: Brain Injury Youth Art Irish American Month Music in Our[…]