special marketing

What special marketing do I have access to that you do not?

I had an interesting call today with a prospective client who is working on a project, and what she really wanted to know was what access I had to special marketing options that she can’t access herself. And being honest, I said beyond experience and skill, pretty much everything I (or any other marketing professional)[…]

Marketing Interview on Top Producers Podcast

I recently had the pleasure to be invited to join Jared Benson on his Top Producers Podcast and be interviewed about marketing for real estate agents. While his show is oriented to real estate professionals, my segment covered general marketing information that is beneficial to any small business marketing. Catch my marketing episode on Top[…]

May Promotion and Online Marketing Ideas for Small Business

Looking for some online marketing ideas for small business? Use these ideas for May promotions and social media posts as different ways to market your business: Offer free seminar for employees at a local public service office Graduation party yard prep/cleanup Charity bike ride Gluten-free recipes Graduation gift guide Teacher appreciation day – May 2[…]

Why you keep marketing to them … for YEARS

Make Friends First One of the marketing concepts that I keep repeating for businesses is that you need to think of your marketing beyond getting awareness from prospects, getting those prospects moved to “suspects”, and turning them into customers and making a sale (those would be the major pieces of a traditional sales funnel or[…]

Why “incremental improvement” of your marketing can sometimes be total crap

3 Simple Questions to Improve Every Project I am a HUGE fan of incremental improvement for your business and by extension your business marketing. I have seen first-hand how effective this can be, and the positive results can quickly start to snowball. It also works great for your personal goals! It’s similar to Dave Ramsey’s[…]