[BOOK REVIEW] Switch by Chip Heath and Dan Heath

This is a great book about organizational change, but can be related to any area of life. One of the things I try to remember from them book, when eating: Bigger container = more eating. And not the first time I’ve read that the more willpower you use for one thing (even a small amount), the less you have leftover for anything else.

Whether the switch you seek is in your family, in your charity, in your organization, or in society at large, you’ll get there by making three things happen. You’ll direct the Rider, motivate the Elephant, and shape the Path.

If ou want to find out what these three things (rider, elephant and path) mean, the book is well worth your read! Available on Amazon https://amzn.to/4bdxt2I

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Vicky Wu

Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.