special marketing

What special marketing do I have access to that you do not?

I had an interesting call today with a prospective client who is working on a project, and what she really wanted to know was what access I had to special marketing options that she can’t access herself. And being honest, I said beyond experience and skill, pretty much everything I (or any other marketing professional)[…]

Why “incremental improvement” of your marketing can sometimes be total crap

3 Simple Questions to Improve Every Project I am a HUGE fan of incremental improvement for your business and by extension your business marketing. I have seen first-hand how effective this can be, and the positive results can quickly start to snowball. It also works great for your personal goals! It’s similar to Dave Ramsey’s[…]

Should I change how my email or newsletter template looks each month?

I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. Both had basically been advised to change the layout of their email or newsletter each month – change the layout the design and where different parts[…]