special marketing

What special marketing do I have access to that you do not?

I had an interesting call today with a prospective client who is working on a project, and what she really wanted to know was what access I had to special marketing options that she can’t access herself. And being honest, I said beyond experience and skill, pretty much everything I (or any other marketing professional)[…]

Why “incremental improvement” of your marketing can sometimes be total crap

3 Simple Questions to Improve Every Project I am a HUGE fan of incremental improvement for your business and by extension your business marketing. I have seen first-hand how effective this can be, and the positive results can quickly start to snowball. It also works great for your personal goals! It’s similar to Dave Ramsey’s[…]