Should I change how my email or newsletter template looks each month?

I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. Both had basically been advised to change the layout of their email or newsletter each month – change the layout the design and where different parts[…]

How to evaluate the services provided by a social media management company

Includes downloadable PDF evaluation form Boost your social media efforts from awareness (good) to a money-making machine (great) I will say this up front – many of you are already doing okay on your social media accounts.  You make posts, you engage with your followers when they make comments. These awareness activities are great and[…]