Why you keep marketing to them … for YEARS

Make Friends First One of the marketing concepts that I keep repeating for businesses is that you need to think of your marketing beyond getting awareness from prospects, getting those prospects moved to “suspects”, and turning them into customers and making a sale (those would be the major pieces of a traditional sales funnel or[…]

Should I change how my email or newsletter template looks each month?

I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. Both had basically been advised to change the layout of their email or newsletter each month – change the layout the design and where different parts[…]

How to evaluate the services provided by a social media management company

Includes downloadable PDF evaluation form Boost your social media efforts from awareness (good) to a money-making machine (great) I will say this up front – many of you are already doing okay on your social media accounts.  You make posts, you engage with your followers when they make comments. These awareness activities are great and[…]