Why Your Business Needs a Crisis Communication Strategy – NOW

One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. I don’t want to call attention to the exact business and blog,and maybe cause the situation to blow up or call attention to the person they have hacking/blackhatting their business (believe[…]

Latest Change Means Facebook Business Page Posts Aren’t Seen

Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business.  Since posts from Facebook business pages will be shown less often, and as[…]

How to Do Content Curation: Best Practice to Increase Impact

There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age[…]

How to evaluate the services provided by a social media management company

Includes downloadable PDF evaluation form Boost your social media efforts from awareness (good) to a money-making machine (great) I will say this up front – many of you are already doing okay on your social media accounts.  You make posts, you engage with your followers when they make comments. These awareness activities are great and[…]