Measuring Online Marketing: 7 Stats to Determine if You Spent Wisely (with examples)
If you are doing social media marketing or online marketing for any type of business at all, whether it’s a business that you do on the side because you enjoy and want to make a little extra money, you’re a full-time entrepreneur, or your job is doing marketing, being able to determine if the places where you have invested time or money is important.
If marketing isn’t resulting in paying clients, it’s could be a waste of time and money. But understanding which things to track and measure, and whether those numbers are good, can be confusing. Measuring online marketing can be as simple as a few steps that will give you a quick overview of the effectiveness of your marketing campaign.