Consistency is the key in all marketing, including social media

Like in any advertising or communication plan, consistency in getting your message and your name out is key. For my own work, I’ve developed a social media planning calendar (updated October 2017) – an Excel spreadsheet with columns for an entire year.  I based this upon similar traditional marketing calendars that I’ve made myself in the[…]

The ugly truth

I have to admit, I am not a fan of those free-standing black signs with fluorescent letters that have cropped up everywhere.  You know the ones I mean:  I counted as I drove home last night, and there were no less than seven of these signs in a three-block drive down the street! Partial list[…]

More about Pinterest for marketing

Pinterest has quickly grown to be the 3rd largest social networking site, behind Facebook and Twitter.  My own Pinterest profile has quickly grown to 59 followers without me spending any time or effort attempting to actually GET followers.  This also doesn’t count the number of people who have repinned some of my pins without “following”[…]

My basic tips on using QR codes

1.  Don’t use QR codes in emails.

How are QR codes used?  Basically people take a picture of them with their phone, which then takes them to the URL or opens the information or whatever … all of which happens on a computer.

Where do most people read emails?  On a computer screen (or smartphone screen or tablet screen).  It appears that these two would make sense together, right?  The QR codes gives them something on a computer, and they are reading the email on the computer.

Here’s the problem!

The computer which they are already reading the email on already has […]