Facebook status tips

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In addition to posting status updates consistently, there are a few other tips for your postings on Facebook: Attach a photo.  A status update with a photo included are five times more effective. Attach a video.  A status update with a video included are ten times more effective. Stay away from only including links – those are least effective. Use discount or partner offers when available.  This is especially good if you don’t have a photo or a video.  Links in this type of update […]

Consistency is the key in all marketing, including social media

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Like in any advertising or communication plan, consistency in getting your message and your name out is key. For my own work, I’ve developed a social media planning calendar (updated October 2017) – an Excel spreadsheet with columns for an entire year.  I based this upon similar traditional marketing calendars that I’ve made myself in the past, and added some tips that I researched from best practices in the industry.  You are free to download my example to help in your own planning strategies.  Like any Excel […]

How to set up a Facebook business page

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Go to http://www.facebook.com/pages (it will ask you to log in if you haven’t yet) Near the top, to the right, click the “+ Create Page” button Click on the “Local Business or Place“. (You almost ALWAYS want this one if you do local business, so that fans can find you!)  Then fill in the information: Under “choose a category”, pick the one that best describes your business. Remember this cannot change once selected. Enter the business name in “Business or Place”. This also cannot change […]

The ugly truth

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I have to admit, I am not a fan of those free-standing black signs with fluorescent letters that have cropped up everywhere.  You know the ones I mean:  I counted as I drove home last night, and there were no less than seven of these signs in a three-block drive down the street! Partial list of what I don’t like: The color combination!  Black background, fluorescent letters (and sometimes pictures).  I gives me flashbacks to the old fuzzy black posters that you put under a […]

More about Pinterest for marketing

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Pinterest has quickly grown to be the 3rd largest social networking site, behind Facebook and Twitter.  My own Pinterest profile has quickly grown to 59 followers without me spending any time or effort attempting to actually GET followers.  This also doesn’t count the number of people who have repinned some of my pins without “following” me.  I know in one day, with one pin, I had over 50 people repin it.  Imagine what I could do if I was really trying! Pinterest shouldn’t be your […]

My basic tips on using QR codes

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1.  Don’t use QR codes in emails. How are QR codes used?  Basically people take a picture of them with their phone, which then takes them to the URL or opens the information or whatever … all of which happens on a computer. Where do most people read emails?  On a computer screen (or smartphone screen or tablet screen).  It appears that these two would make sense together, right?  The QR codes gives them something on a computer, and they are reading the email on […]