Social Proof: It Doesn’t Have To Be From Someone They Know, Just Not From You!

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Most mornings when I drive to work, I listen to Gene and Julie (and the other Julie, who I used to think was named Jaleta Hardy … but that’s another funny story) on 103.7 Lite FM in DFW.  Every now and then I hear them talk about various businesses or services they have used – it might be carpet cleaning or a diet program or eye drops. Could be almost anything. Okay, Gene and Julie are no longer on 103.7 … but the post is […]