Should I change how my email or newsletter template looks each month?

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I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. Both had basically been advised to change the layout of their email or newsletter each month – change the layout the design and where different parts of the email or newsletter were found – vary the order of things.  Both clients asked me if this is what I recommend. My short answer:  no.  You do not […]