MARCH SOCIAL MEDIA AND PROMOTION IDEAS

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Here are some ideas to help you generate social media and promotion ideas in MARCH: Spring cleaning promotions – you could post or hold an event (online photo contest?) for any business related to homes or cleaning Discounts on green-colored items tied to St. Patrick’s Day Youth art contests – it’s easy to find copyright-free outline images online to use for kids to color Basketball-themed promotions Tax preparation tips – great for CPAs, accountants, and other financial services businesses Prom ideas and tips – especially […]

Upgrade your brand appearance – right in your clients’ hands

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Have you ever handed a prospective client a business card and had them say “oooh this is nice”? I’m not saying that’s the ONLY thing that will make them remember you, but every bit helps.  A prospect having such a positive reaction to one of the first things you introduce them to will set the tone for a positive relationship.  It’s all psychological! My newest set of business cards came from Moo and they have premium stock paper.  It’s thicker than normal business cards and has a finish […]

How Heinz Makes Their Marketing Genius [CASE STUDY]

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First, a disclaimer.  This is not the first time I’ve interacted with a Heinz ketchup bottle using my cell phone.  Seems strange? I’ll tell you about that time further below. I know you may find that a bit odd.  But let me tell you why it’s GENIUS. Let’s take a look at how Heinz incorporates many of the same strategies I always recommend to my own clients. Marketing where the customer is This one I tend to repeat until people get tired of hearing it. […]

Pinterest update and why you want to start Pinning if you’re not already

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Pinterest announced that it has a new search tool for it’s mobile app that allows consumers to perform a “visual search.” The feature is still in beta on the mobile app, but what it will do is let you point your phone at almost anything and then Pinterest will pull up pins related to that item that you may be interested in. Imagine if you are a business and let’s say you sell women’s dresses.  Someone at a party sees a woman wearing a dress they […]

How’s your marketing shaping up?

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It’s about that time when business owners look back at all of their marketing strategies that they said they wanted to do for the year, and find out that they’ve so far accomplished few.   It’s not unusual – and believe me even I fall into this same trap.  It’s like making a New Year’s resolution to exercise more – everyone buys a gym membership in January, and then if you’re still going in February the place is empty.  But you know who gets the killer […]