National Small Business Week

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In honor of National Small Business Week, we will be providing 15% off all services ordered and paid in full during NSBW (April 30 to May 6, 2017). #SmallBusinessWeek #NSBW #SmallBusiness #WomenInBusiness Services do not have to be completed during this week to qualify. To receive this discount, contact us to discuss your marketing project and you will automatically receive the discount if your project qualifies.  Does not apply to any services ordered (including those that were not paid in full) before April 30, 2017, […]

1 Tip to Tie your Personal Facebook to your Business Page

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Here’s a tip to make the most out of your Facebook personal profile to help showcase your business Go to Facebook and click on your own name to bring up your own personal timeline. Under the left side, under “Intro”, what does it show? Is the first listing a direct link to your own Facebook business page?  If not, follow the instructions below. Here’s what tends to happen You change jobs, and you forget to update your career, so your former employer still shows up. Or, […]

Why you keep marketing to them … for YEARS

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Make Friends First One of the marketing concepts that I keep repeating for businesses is that you need to think of your marketing beyond getting awareness from prospects, getting those prospects moved to “suspects”, and turning them into customers and making a sale (those would be the major pieces of a traditional sales funnel or marketing funnel). I always recommend that you also focus on at least 3 years after the transaction.  This is sometimes referred to as a re-engagement cycle.  Hopefully, the customer will […]

Why negative comments online can be good

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Everyone has been there.  You think business is going along fine, and then you read a negative review or comment that someone posted about your business online. Awesome! And I’m not being facetious – or crazy! – because even these negative comments can be your friend. Criticism online can be hard to hear, but it can also make your business better. Things that your customers won’t say directly to you are the things they will say to their friends on social media. Take each comment seriously, […]

April Promotion and Social Media Ideas

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Don’t let April leave you looking like a fool (get it?)!  Use these ideas for promotions and social media posts: Coupons for 2018 tax services – great for accountants Company-wide volunteer day (maybe on Earth Day?) – post photos online of ways your employees supported Earth Day.  Social action is one of the things Gen Z is looking for in businesses they support. Landscaper? Host a campaign about yard cleanup before Easter egg hunts. Tax tips and advice Passover recipes – great share for any […]