July 1, 2017 | Vicky Wu Marketing

Marketing to Generation Z

Posted on July 20, 2017September 22, 2020

Who is Generation Z? How will you need to be marketing to Generation Z? This is the group born after the Millennials, and they outnumber millennials by at least 1 million. While there is no set age or dates of birth, researchers typically use birth years ranging from the mid-1990s to mid-2000s. That would put the oldest members in the group around age 22 – just graduating from college, perhaps entering the workforce full-time, and your future customers if they aren’t already! Similarly, some of […]

[BOOK REVIEW] The One Thing by Gary Keller and Withjay Papasan

Posted on July 11, 2017

I recently finished a re-read of The One Thing by Gary Keller and Withjay Papasan. I had read this book once before a couple of years ago, and recently came across it again while unpacking some boxes, so I gave it another quick skim to refresh some of the concepts. (Am I the only person who does that?) When I can work the way that works best for me, I work best by using my own version of “time chunking” to focus on one client, […]

How to quickly evaluate your marketing plan

Posted on July 3, 2017October 4, 2017

The end of June and beginning of July can be a great time to evaluate your marketing plan and your results so far this year. You can quickly answer a few questions, and consider any changes for the remainder of the year. You can do a mini marketing audit by asking yourself a few key questions. You can likely get through these during your next coffee break! Did you start the year with a marketing strategy? Did you even have a strategy at the beginning […]