Marketing to Generation Z

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Who is Generation Z? How will you need to be marketing to Generation Z? This is the group born after the Millennials, and they outnumber millennials by at least 1 million.  While there is no set age or dates of birth, researchers typically use birth years ranging from the mid-1990s to mid-2000s.  That would put the oldest members in the group around age 22 – just graduating from college, perhaps entering the workforce full-time, and your future customers if they aren’t already!  Similarly, some of […]

[BOOK REVIEW] The One Thing by Gary Keller and Withjay Papasan

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I recently finished a re-read of The One Thing by Gary Keller and Withjay Papasan.  I had read this book once before a couple of years ago, and recently came across it again while unpacking some boxes, so I gave it another quick skim to refresh some of the concepts.  (Am I the only person who does that?) When I can work the way that works best for me, I work best by using my own version of “time chunking” to focus on one client, […]

Using Trending Images in Marketing

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This question came up today from a client, so I thought it would be a great opportunity to share again. The client wanted to do some flyers and promotions using Game of Thrones trending images in marketing (which they’ve seen used on social media) and asked my thoughts. Here’s what I said (plus links to a couple of related articles): Game of Thrones is big right now and a lot of people know the show. However, there is a huge difference between people using a […]

How to quickly evaluate your marketing plan

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The end of June and beginning of July can be a great time to evaluate your marketing plan and your results so far this year.  You can quickly answer a few questions, and consider any changes for the remainder of the year. You can do a mini marketing audit by asking yourself a few key questions.  You can likely get through these during your next coffee break! Did you start the year with a marketing strategy? Did you even have a strategy at the beginning […]