[BOOK REVIEW] The One Thing by Gary Keller and Withjay Papasan

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I recently finished a re-read of The One Thing by Gary Keller and Withjay Papasan.  I had read this book once before a couple of years ago, and recently came across it again while unpacking some boxes, so I gave it another quick skim to refresh some of the concepts.  (Am I the only person who does that?) When I can work the way that works best for me, I work best by using my own version of “time chunking” to focus on one client, […]

Using Trending Images in Marketing

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This question came up today from a client, so I thought it would be a great opportunity to share again. The client wanted to do some flyers and promotions using Game of Thrones trending images in marketing (which they’ve seen used on social media) and asked my thoughts. Here’s what I said (plus links to a couple of related articles): Game of Thrones is big right now and a lot of people know the show. However, there is a huge difference between people using a […]