What About Fake Negative Online Reviews?

Posted on
negative online reviews

Can we still trust online reviews? I have, unfortunately, had more than one client come to me about the need to respond to a fake negative online reviews. It seems this is becoming more and more prevalent. And the potential impact is HUGE. All research shows that people trust the online reviews about your business, and are more likely to buy from you if they see good reviews from other people – third parties talking about how good you are, versus you talking about how […]