Month: August 2018

LinkedIn Updated Profiles and Pages – What Did They Do to Yours?

Posted on

All of the social media platforms are always making changes (and one of the reasons I always recommend your business have it’s own website and build an email list – because you have greater control). LinkedIn recently did an update which slightly changed both your personal profile and business pages. The changes to your personal profile likely did not break anything, but if you haven’t checked out our public profile link lately, you will want to so that you can make sure the information you […]

Check Your Facebook Page – Templates Changed in August!

Posted on

If you have never edited your Facebook business page template, or have not done so in a while, Facebook’s most recent update means you need to review your settings now. Those who admin a Facebook business page likely received notice via a popup and an email that the template for your page would be changing on in August 2018.  If you didn’t click the email or message, your page would automatically update. Changes have been rolling out this past week (week of August 20) and […]

When Pay Per Click Advertising Goes Wrong

Posted on

I’ve been working with a client on search engine optimization for their website, and as part of that, I’m verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They’ve been running Pay Per Click ads using Google AdWords for a couple of years, and spend around $4,500 per month.  Not a small sum for a medium-sized business.  (See what we saved them, below). It’s an amount that, as a business owner […]

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Posted on

Always Be Prepared When you’re a small business, it’s somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income – or perhaps just feel more stable – and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don’t have to try quite as hard to gain new customers.  More people buying means more people are searching for your product, and business can feel more like “build it and they will come.” […]