When Pay Per Click Advertising Goes Wrong

I’ve been working with a client on search engine optimization for their website, and as part of that, I’m verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They’ve been running Pay Per Click ads using Google AdWords for a couple […]

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Always Be Prepared When you’re a small business, it’s somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income – or perhaps just feel more stable – and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don’t have to try […]

Free Social Media Audit

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August Promotion & Social Media Ideas

Here are some topic ideas that small businesses can tie into promotions and social media in August: Back to school promotions End of summer sales Hot weather promotions Visit a local farmer’s market Bargain week deals Charity golf event Home safety tips Back to school prep August Awareness & Celebration Admit You’re Happy Month Family […]