How Nike Got It Right – Maybe [CASE STUDY]

Posted on

When I first saw Nike’s ad, knowing all the controversy I thought (like I always do with a marketer’s brain), “Why would they do that?” Then I thought why WOULD they do that?  And what can we learn from their choice?  So I set out to figure it out. There has been quite a bit of controversy about Nike’s recent advertising campaign featuring Colin Kaepernick.  You’ve seen it through hashtags like #nikead and #nikeboycott and #justdoit And this article is about why Nike’s campaign was […]