How Nike Got It Right – Maybe [CASE STUDY]

When I first saw Nike’s ad, knowing all the controversy I thought (like I always do with a marketer’s brain), “Why would they do that?” Then I thought why WOULD they do that?  And what can we learn from their choice?  So I set out to figure it out. There has been quite a bit […]

September Promotion and Social Media Ideas

Here are some general promotion ideas for your September marketing: Back to school promotions Labor Day promotions School supply drive Back to school kits College student discounts Senior portrait guide Disaster preparation tips Freshman survival guide College students: renters insurance, money saving tips, nutrition guidelines Checklists for parents/families getting back to normal routines Senior portrait […]