How Does Your Local Business Get Found Online?

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Hint: It May Not Be Traditional SEO 4 Tips to Get Your Local Business Found on Voice Search Traditional SEO of loading up keywords in your meta and articles may not cut it if you have a business with a local presence, no matter whether that business is a traditional brick and mortar location, selling product, or even a business that provides services at the customer’s residence or place of business. I know, you’ve heard a lot of advice about how you need to make […]

Optimizing LinkedIn for Marketing Your Brand: Part 4

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< Part 3: Customizing and Posting Paid LinkedIn Marketing Options for Sales and Lead Generation In the past articles in our series, we have discussed Basics of setting up your LinkedIn profile Optimizing your “About” summary section on your LinkedIn profile and posting on LinkedIn, searching for connections, and groups This week we are wrapping up our four-part series by discussing some of the paid options available for marketing your business on LinkedIn. LinkedIn ProFinder One of the newer items available on LinkedIn is ProFinder, […]

Optimizing LinkedIn for Marketing Your Brand: Part 3

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< Part 2: Branding Your Summary Section Part 4: Paid LinkedIn Strategies > A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of the social media platforms If you are targeting business executives in your marketing strategy, 76% executives note that they check LinkedIn daily. As we discussed in the last post, be […]

Optimizing LinkedIn for Marketing Your Brand: Part 2

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In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. We are diving a bit deeper into the Summary / About section and how you can optimize this section of your LinkedIn profile for marketing your business and brand. Why the Summary Section is Important for Marketing Your Business on LinkedIn This […]

Optimizing LinkedIn for Marketing Your Brand: Part 1

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Part 2: Branding the Summary Section > We’re taking on a mini-series to walk you through optimizing your LinkedIn profile for it to best reflect your brand in your marketing strategy, which is beneficial no matter what type of career you have – as an entrepreneur or small business owner, if you’re employed by someone else. Today we’re going to start with the very basics of beginning to optimize your LinkedIn profile to use in marketing, and then the next three parts in our series […]