How Does Your Local Business Get Found Online?

Hint: It May Not Be Traditional SEO 4 Tips to Get Your Local Business Found on Voice Search Traditional SEO of loading up keywords in your meta and articles may not cut it if you have a business with a local presence, no matter whether that business is a traditional brick and mortar location, selling […]

Optimizing LinkedIn for Marketing Your Brand: Part 4

< Part 3: Customizing and Posting Paid LinkedIn Marketing Options for Sales and Lead Generation In the past articles in our series, we have discussed Basics of setting up your LinkedIn profile Optimizing your “About” summary section on your LinkedIn profile and posting on LinkedIn, searching for connections, and groups This week we are wrapping […]

Optimizing LinkedIn for Marketing Your Brand: Part 3

< Part 2: Branding Your Summary Section Part 4: Paid LinkedIn Strategies > A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of […]

Optimizing LinkedIn for Marketing Your Brand: Part 2

In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. We are diving a bit deeper into the Summary / About section […]

Optimizing LinkedIn for Marketing Your Brand: Part 1

Part 2: Branding the Summary Section > We’re taking on a mini-series to walk you through optimizing your LinkedIn profile for it to best reflect your brand in your marketing strategy, which is beneficial no matter what type of career you have – as an entrepreneur or small business owner, if you’re employed by someone […]