Facebook for Business Part 3: Engagement and Analytics

Facebook for Business Part 1 | Part 2 | Part 3 1 in 3 customers go to a competitor if they’re ignored on social media. 89% of social messages are ignored by brands. This highlights why engagement is so critical on social media (after all, social media is supposed to be social.) We had already […]

[BOOK REVIEW] The Most Powerful Woman in the Room is You

I had not heard of Lydia Fenet when I first saw this book as I was looking for something to read on the plane to Seattle. Lydia has been leading charity auctions for Christie’s for years and is now the Managing Director, Global Head of Strategic Partnerships at Christie’s. The book starts with “The most […]

Facebook for Business Part 2: Profile and Post Tips

Facebook for Business Part 1 | Part 2 | Part 3 Facebook users spend an average of 50 minutes per day on the platform.  But the average organic reach of a Facebook business page is only 6.4% of the people who have liked your page, and the engagement rate is 3.91%. How can you reach […]

Facebook for Business Part 1: Content Best Practices

Facebook for Business Part 1 | Part 2 | Part 3 68% of Americans use Facebook and that is second only to YouTube among all of the social media platforms. I know that you’ve heard Facebook use is decreasing among younger generations, but the statistics don’t always bear that out. Yes there are other platforms […]

The New SEO Part 3 – User Intent

SEO user intent

Part 3 of our series on The New SEO In our journey through the new SEO, we have discussed Google Answer Box, and Voice Search. I’m going to shock you – website traffic doesn’t always matter. This is a topic that I often have people argue with me about. And it’s usually people who aren’t […]