Facebook for Business Part 3: Engagement and Analytics

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Facebook for Business Part 1 | Part 2 | Part 3 1 in 3 customers go to a competitor if they’re ignored on social media. 89% of social messages are ignored by brands. This highlights why engagement is so critical on social media (after all, social media is supposed to be social.) We had already discussed a bit about how consistency in posting to Facebook is important, now we will talk engagement. Engaging with your customers on social media is critical to obtaining and maintaining […]

[VIRTUAL SUMMIT] Automatic Marketing Funnel 2.0

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How to Accelerate and Grow Your Lead Funnels Using Advanced Marketing Strategies Join me and don’t miss this FREE Virtual Summit – Sunday August 25, 2019 The best experts in marketing funnels will be presenting training and best practices of what works in today’s digital marketing funnels. Join the Virtual Summit for Free https://conference.smartpayment.pro/marketing-funnel/ All times noted are Eastern. Vicky Wu will be presenting at 12:40 ET with “How to Set Up a Basic and High-Converting Marketing Funnel” Excellent training plus free gifts provided by […]

[BOOK REVIEW] The Most Powerful Woman in the Room is You

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I had not heard of Lydia Fenet when I first saw this book as I was looking for something to read on the plane to Seattle. Lydia has been leading charity auctions for Christie’s for years and is now the Managing Director, Global Head of Strategic Partnerships at Christie’s. The book starts with “The most powerful woman in the room uses the strike method” and relates to how Lydia begins each auction with a sharp strike of her gavel on the podium at an auction, […]

Facebook for Business Part 2: Profile and Post Tips

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Facebook for Business Part 1 | Part 2 | Part 3 Facebook users spend an average of 50 minutes per day on the platform.  But the average organic reach of a Facebook business page is only 6.4% of the people who have liked your page, and the engagement rate is 3.91%. How can you reach your audience? 74% of Facebook users visit Facebook daily.  They consume news, business and lifestyle stories online.  Google and other search engines are on top for consuming these stories, but […]

Facebook for Business Part 1: Content Best Practices

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Facebook for Business Part 1 | Part 2 | Part 3 68% of Americans use Facebook and that is second only to YouTube among all of the social media platforms. I know that you’ve heard Facebook use is decreasing among younger generations, but the statistics don’t always bear that out. Yes there are other platforms that they’re using, but for the most part Facebook is still number one. And the best thing you can do on Facebook and any social platform is be consistent. That […]

The New SEO Part 3 – User Intent

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SEO user intent

Part 3 of our series on The New SEO | Part 1 | Part 2 In our journey through the new SEO, we have discussed Google Answer Box, and Voice Search. I’m going to shock you – website traffic doesn’t always matter. This is a topic that I often have people argue with me about. And it’s usually people who aren’t in the marketing or SEO arena and may not understand all of the nuances I’m discussing. I’ll tell you what DOES matter: It’s important […]