The problem we see most often relates to the Dunn…
A recurring issue that entrepreneurs coming to us for marketing advice have frequently encountered, which we’ve discussed previously, is the impact of poor marketing guidance they’ve received in the past. Typically, this isn’t a result of ill intent. More often, it stems from the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which […]
I’m going on a marketing rant today … and I call …
I’m going on a marketing rant today … and I call BS Like all successful business people, I study everyone in my industry. And I watch the couple of people that I believe, from my long experience in marketing, understand what they’re doing. Most of these people are in a very small, focused niche. I’ve […]
Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society. Diamonds Are Forever […]
The first question I get asked by most new busine…
One of the first questions I always get asked by an entrepreneur is, “How much should I spend on marketing?” While it can vary, a good rule of thumb and place to start is that your marketing budget should be 20% of your revenue. This is a standard that I’ve been working with for almost […]
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