Month: September 2019

Why the Marketing Advice You’ve Received Hasn’t Worked

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One of the problems we see most often that our clients have experienced, and that we have talked about before, is that they have been given bad marketing advice in the past. Most of the time, this has not been malicious in nature. It’s been due to the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize […]

Marketing Rant – I Call BS

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I’m going on a marketing rant today … and I call BS Like all successful business people, I study everyone in my industry. And I watch the couple of people that I believe, from my long experience in marketing, understand what they’re doing. Most of these people are in a very small, focused niche. I’ve been following them for years, probably since long before you may have heard of them. Then there’s everyone else. People that I know you’ve heard of. (I don’t believe in […]

3 Marketing Campaigns That Changed the World

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successful marketing campaign

Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society.  Diamonds Are Forever The modern-day diamond engagement ring ideal came about due to one of the most successful advertising campaigns of the 20th century. During the 1930s, the gemstone market was drastically declining […]

How Much Should I Spend on Marketing?

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how much should i spend on marketing

One of the first questions I always get asked by an entrepreneur is, “How much should I spend on marketing?” While it can vary, a good rule of thumb and place to start is that your marketing budget should be 20% of your revenue. This is a standard that I’ve been working with for almost 30 years, and it is still true today although the strategies available for use have changed over the years. Your marketing budget is not limited to advertising A lot of […]