Why the Marketing Advice You’ve Received Hasn’t Worked
Posted onOne of the problems we see most often that our clients have experienced, and that we have talked about before, is that they have been given bad marketing advice in the past. Most of the time, this has not been malicious in nature. It’s been due to the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize […]