I’m going on a marketing rant today … and I call BS Like all successful business people, I study everyone in my industry. And I watch the couple of people that I believe, from my long experience in marketing, understand what they’re doing. Most of these people are in a very small, focused niche. I’ve[…]
Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society. Diamonds Are Forever[…]
One of the first questions I always get asked by an entrepreneur is, “How much should I spend on marketing?” While it can vary, a good rule of thumb and place to start is that your marketing budget should be 20% of your revenue. This is a standard that I’ve been working with for almost[…]