Using a Microinfluencer: Where Do Businesses Go Wrong?

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microinfluencer marketing

Influencers – What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer? In the past several of years, influencers have exploded across almost all industries, although we have seen the trend leveling off over the past year. Where entrepreners and smaller businesses are finding a good fit is with microinfluencers. These are usually either more geographically located such as in your town, or they have […]

Keeping in Contact with Your Customers: The Best CRM

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best marketing CRM

We’ve talked before how the things you’ve done to get you where you are, are not the same things you need to do to take your business to the next level. One of the best things you can do is have a Customer Relationship Management (CRM) platform that helps you be most efficient, automate some of the process of responding to leads, sending quotes, contracts, and invoices, to make sure nothing falls through the cracks and free up your time to focus on all of […]

What Exactly IS a Sales Funnel or Marketing Funnel?

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marketing sales funnel

One of the most common marketing questions we hear is “what is a sales funnel“; or sometimes the question is ‘what exactly is a marketing funnel?’  There’s so much information available online that it gets confusing, yet the one thing people hear is that you need one, even if you don’t know what it is. You know what? You already have a sales funnel.  You just may want to automate a few of the pieces, so let’s talk about that. Entrepreneurs have had sales funnels […]