Don’t Cut THIS Business Expense During a Recession!

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don't cut this expense

Part of our Moving Your Business from Survive to Thrive Series Entrepreneurs and small businesses are looking to tighten their belts and trim expenses to weather the recession, which is a solid business practice. I’m doing that and I know you are too. Even if it’s only a few dollars a month, all of those things can add up, as we all know. We’ve mentioned why marketing expenses should be the last thing to cut during a recession (less competition can mean your marketing is […]

Turn a Weakness into a Strength – How One Business Pivoted

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pivot your marketing

Part of our Moving Business from Survive to Thrive Series Quarantine and self isolation are impacting businesses and I know entrepreneurs are afraid. I want to tell you a story about a business that almost had to close their doors when their own business economy drastically changed … until they pivoted. This story is about Din Tai Fung, which is one of our top favorite restaurants in the world – we always stop in when we’re near one in any country. Founder Yang Bingyi initially […]

Marketing During Covid-19: 5 Strategies to Use Right Now

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marketing during covid 19

Part of our Moving Business from Survive to Thrive series … this week I’m giving you five specific strategies you can and should be using in your marketing right now (plus a huge tip at the end about how you can pivot to selling online). Pivot Your Messaging Marketing during COVID-19 means you need to consider your messaging during COVID-19. This pandemic has impacted people on a very personal level, even if they haven’t contracted the virus. That stress can be at an unconscious / […]

Entrepreneurs: It’s Okay to Pause

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Entrepreneurs Moving from Survive to Thrive Series This post is all about staying productive and staying sane. I’m seeing so many posts about all of these things you should be doing with this “free time” you have now that everyone is staying home. I wonder what advice you’ve seen? Write a book. Write a bunch of content. Revise your business plan. Record videos. Start a podcast. You and I both know that being an entrepreneur is a hard job. Most work more than 40 hours […]

What Are Some of the Most Cost Effective Marketing Strategies?

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cost effective marketing strategies

When it comes to marketing your company and its services, it is important to find the right balance between cost and the results. The goal of any marketing strategy is to maximize your return of investment so that you can grow your bottom line. Here are three of the most cost-effective marketing strategies to consider employing. Email Marketing There is no more cost-effective marketing strategy than email marketing. The key to a successful email marketing plan is a good list. By targeting the right people, […]