Don’t Cut THIS Business Expense During a Recession!

don't cut this expense

Part of our Moving Your Business from Survive to Thrive Series Entrepreneurs and small businesses are looking to tighten their belts and trim expenses to weather the recession, which is a solid business practice. I’m doing that and I know you are too. Even if it’s only a few dollars a month, all of those […]

Turn a Weakness into a Strength – How One Business Pivoted

pivot your marketing

Part of our Moving Business from Survive to Thrive Series Quarantine and self isolation are impacting businesses and I know entrepreneurs are afraid. I want to tell you a story about a business that almost had to close their doors when their own business economy drastically changed … until they pivoted. This story is about […]

Marketing During Covid-19: 5 Strategies to Use Right Now

marketing during covid 19

Part of our Moving Business from Survive to Thrive series … this week I’m giving you five specific strategies you can and should be using in your marketing right now (plus a huge tip at the end about how you can pivot to selling online). Pivot Your Messaging Marketing during COVID-19 means you need to […]

Entrepreneurs: It’s Okay to Pause

Entrepreneurs Moving from Survive to Thrive Series This post is all about staying productive and staying sane. I’m seeing so many posts about all of these things you should be doing with this “free time” you have now that everyone is staying home. I wonder what advice you’ve seen? Write a book. Write a bunch […]

What Are Some of the Most Cost Effective Marketing Strategies?

cost effective marketing strategies

When it comes to marketing your company and its services, it is important to find the right balance between cost and the results. The goal of any marketing strategy is to maximize your return of investment so that you can grow your bottom line. Here are three of the most cost-effective marketing strategies to consider […]