Month: June 2020

The Shocking Engagement Numbers I Found from “Famous” Facebook Pages

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facebook page engagement

As part of my normal competitor research, I sometimes check competitor Facebook pages to see what type of posts they’re seeing the most engagement. This type of research is something you should be doing regularly as well. What I found this time was rather shocking. And it’s EXACTLY why I constantly say that you need to get people OFF social media and into your own funnel. I decided one way to benchmark was by researching some of the biggest names that most quickly came to […]

Myth: SEO is ALL (or ONLY) About Keywords

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myth seo is all about keywords

This marketing myth says that SEO is all about keywords.  Let me explain why that is not the case! It used to be that the only thing Google was looking at in their algorithm was keywords –  and that’s how that old practice of “keyword stuffing” came to be, where people would repeat the same keyword over and over and over again on the page with no variations. They would stuff them in the meta description and the page titles, the header and footer, and […]

Google SEO Update May 2020 – Our Best Tips

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google seo update may 2020

Google’s done it again. So let’s talk about the latest Google core SEO algorithm update, and how it may impact your search results. This update happened around the beginning of May, and I’ve been watching clients’ website traffic since. I’m going to tell you how to quickly check the impact it may have had on your website traffic; plus some specific tips on what you need to check and change: 1. Check Your Website Traffic To check your own traffic, you want to do is […]

Meet Them Where They’re At: How Your Business Can Better Reach Your Customer

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reach your customer

At the end of the day, if you want to reach your customers, there is a simple truth: You have to go where they are. This is not as easy as it may sound, as you have to know a few critical pieces of information: Who your customers are, where they are, and how you can find them. However, there is good news: If you put in the leg work, you can unquestionably connect with your customers. Here’s how. Text Messaging With a majority of […]