Why negative comments online can be good

Posted on

Everyone has been there.  You think business is going along fine, and then you read a negative review or comment that someone posted about your business online. Awesome! And I’m not being facetious – or crazy! – because even these negative comments can be your friend. Criticism online can be hard to hear, but it can also make your business better. Things that your customers won’t say directly to you are the things they will say to their friends on social media. Take each comment seriously, […]

April Promotion and Social Media Ideas

Posted on

Don’t let April leave you looking like a fool (get it?)!  Use these ideas for promotions and social media posts: Coupons for 2018 tax services – great for accountants Company-wide volunteer day (maybe on Earth Day?) – post photos online of ways your employees supported Earth Day.  Social action is one of the things Gen Z is looking for in businesses they support. Landscaper? Host a campaign about yard cleanup before Easter egg hunts. Tax tips and advice Passover recipes – great share for any […]

4 ways to keep your marketing consistent when outsourcing

Posted on

Outsourcing is a HUGE benefit for most businesses that do not need a particular staff position full-time but still have a use for that expertise when they need it. That’s why our tagline is the marketing you need, only when you need it. In some cases, you have to look in 10 different places to get 10 different type of projects accomplished (and hope they all work out!). What can easily happen is that you have 10 different people or companies doing 10 different things, […]

Why “incremental improvement” of your marketing can sometimes be total crap

Posted on

3 Simple Questions to Improve Every Project I am a HUGE fan of incremental improvement for your business and by extension your business marketing. I have seen first-hand how effective this can be, and the positive results can quickly start to snowball. It also works great for your personal goals! It’s similar to Dave Ramsey’s recommendation of focused intensity over time. And it’s similar to kaizan, a Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc. It’s also helpful to regularly take an […]

The one biggest mistake I see businesses make online and how you can avoid it

Posted on

There is one BIG mistake that I see way too many businesses make online.  This isn’t the very obvious thing like cussing out some customers that everyone would see and know better. This is the seemingly small thing that a lot of businesses do regularly which can turn off your prospects and clients and have them consider taking their business elsewhere – not even maliciously, just because of the message you’re sending. That mistake is making social media all about ME ME ME. (You can make […]

[FREE TRAINING] How to evaluate your online marketing

Posted on

I regularly get asked two big questions about online marketing for a business: What should I be measuring? How do I know if those numbers show that my marketing strategy is working? These are questions I get from my clients, as well as from businesses interested in increasing their online brand presence. This training video (about 20 minutes long) walks you through: the basic answers to those two questions real-life examples from a few of my clients some of the statistics that I measure for my clients […]

4 Tips for Hosting a LIVE Video

Posted on

Okay really more like 20 Tips designed to get you more interaction, which will get your message seen by more people!   I originally wrote tips for Periscope live videos, but many of the same concepts apply to Facebook Live videos as well as other options, so I’ve tweaked the post slightly to share tips for any LIVE video. I did a quick live tip broadcast earlier specifically for Periscope – you can see it at https://www.youtube.com/watch?v=60x138nsSf4 or right here: … many of the same concepts apply […]

How Blue Apron Does Marketing Right [CASE STUDY]

Posted on

Some of the best practices in marketing are adopted by some of my favorite brands.  This is part of a series on how a few companies are doing it right: Blue Apron If you haven’t heard of it, Blue Apron is a food & recipe delivery service.  You pay a set amount each week, and on the day of the week you choose, a box arrives on your doorstep with all of the raw ingredients for the included recipes. They have a total of 6 […]