Why is my website not showing up on Google search results? | Marketing Q&A
Entrepreneur Question: I’m not sure what is going on. When I try to find my website on Google, it isn’t showing up at all. What’s wrong and how do I fix it? Deborah Expert Answer: Well, first of all, without performing a search myself, it’s impossible to know the exact reason – so send me […]
Marketing Analysis: How to Measure Your Marketing Success
In the world of business, success is often measured by numbers. But when it comes to marketing, the metrics can be a bit more elusive. How do you know if your marketing efforts are truly paying off? How can you measure your marketing success? I have some key metrics you should be tracking to gauge […]
How to Associate Your New GA4 Account with Google Search Console
You are probably already aware that Google Universal Analytics is ending soon, and most likely you’ve probably set up GA4 for your website (if not, you need to do so, NOW – ask me how if you don’t know.) But you may not realize that you ALSO need to manually “associate” the new GA4 with your […]
Understanding the Power of Organic, Paid, Owned, and Shared Media
The Power of Media in Marketing In the world of marketing, there are four types of media that can significantly impact your business growth: organic, paid, owned, and shared media. Each of these plays a unique role in your marketing strategy, and understanding how to leverage them can be the key to unlocking your business’s […]
Holistic Marketing: Integrating Marketing Efforts Boosts Results
The Power of Holistic Marketing In the world of business, success is often measured by the bottom line. But what if we told you that there’s a more comprehensive approach to marketing that can lead to even greater success? This approach is called holistic marketing, and it’s all about integrating all marketing efforts to create […]
Video Marketing: How to Use YouTube to Boost Your Online Presence
In the digital age, video marketing has emerged as a powerful tool for businesses to enhance their online presence. YouTube, with its vast user base, offers an excellent platform for businesses to showcase their products and services. This article delves into how you can leverage YouTube to boost your online presence. Understanding YouTube’s Potential YouTube, […]
Email Marketing: How to Build an Effective Email List
In the world of digital marketing, one thing remains constant: the power of a well-curated email list. Even with all of the focus on social media for your marketing, your business is missing out if you’re not also focusing on email marketing. It’s a direct line of communication with your audience, a treasure trove of […]
Social Media Marketing: Leveraging LinkedIn for B2B Success
Understanding the Power of LinkedIn in B2B Marketing In the world of B2B marketing, social media platforms have become powerful tools for businesses to connect with their target audience. Among these platforms, LinkedIn stands out as a professional networking site that is not only used for hiring but also for B2B marketing. With over 930 […]