LinkedIn Updated Profiles and Pages – What Did They Do to Yours?

All of the social media platforms are always making changes (and one of the reasons I always recommend your business have it’s own website and build an email list – because you have greater control). LinkedIn recently did an update which slightly changed both your personal profile and business pages. The changes to your personal[…]

When Pay Per Click Advertising Goes Wrong

I’ve been working with a client on search engine optimization for their website, and as part of that, I’m verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They’ve been running Pay Per Click ads using Google AdWords for a couple[…]

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Always Be Prepared When you’re a small business, it’s somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income – or perhaps just feel more stable – and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don’t have to try[…]

video marketing

How to Supercharge Your Video Marketing

Video marketing: everybody does it. Whether you’re a new startup looking to build buzz or an established organization attempting to reinforce your current industry reputation, there’s no better tool than video content for getting your message out there. Yet even though video content is being used everywhere as a marketing tool, pushing all the right[…]

Five Tips for Writing Great Video Scripts

Videos are KEY pieces of marketing strategy today.  Social media users prefer video over images and text, which is evident when you check your analytics and insights (and it has also been proven by multiple studies). Developing your video doesn’t have to be hard work.  We have tips on how to develop a whole selection[…]

4 Reasons to Add a Chat Bot Marketing Strategy to Your Marketing Plan

Have you considered adding Chat Bots as part of your marketing strategy? There are some really interesting ways chat bots are being used by companies of all sizes, and don’t let the fact that they’re based on technology scare you away – once a bot is set up, it can often run itself seamlessly. One[…]