Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
Do you have marketing recommendations for a small town of around 7k people? I have a local bakery. The local newspaper isn’t very popular. I’m already on social media (but have more followers in neighboring towns). I’ve sent out mailers and had a few bites from that but nothing crazy. I also work with the […]
Data-Driven Marketing is revolutionizing how businesses approach their growth strategies. By harnessing the power of data, companies can tailor their marketing efforts with precision, leading to significantly improved ROI. This data-centric approach has proven its worth, with businesses adopting it seeing a notable increase in profitability. It’s not just about collecting data; it’s about interpreting […]
Are you tired of chasing after SEO trends that don’t deliver results? In the fast-paced world of digital marketing, it’s easy to get caught up in myths and misconceptions. Let’s cut through the noise. This article isn’t just about debunking outdated SEO myths; it’s about equipping you with the strategies that truly work in 2024. […]
As an entrepreneur, you’ve likely poured your heart and soul into every aspect of your business. That passion is admirable, yet there’s a thin line where it can become a hindrance, especially when it comes to DIY marketing efforts. Let’s explore why emotional attachment to your marketing strategies, particularly DIY endeavors, might be holding your […]
I recently received a negative review online from a client. This is after we had been contacting them to make the error right and they didn’t respond. They’ve now asked for money to remove the 1-star review. How should I handle this situation? Matt Expert Answer: Dealing with a negative review that comes with a […]
Branding is not just a part of your business – it is your business. As an entrepreneur, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. With everything digital continuously evolving faster than us mere humans […]
For an entrepreneur, the allure of handling digital marketing in-house can be strong. You’re brimming with ideas, eager to make your mark, and often don’t feel like you have enough revenue quite yet to outsource your marketing. However, digital marketing is not a DIY endeavor—it’s a complex, nuanced field that requires expertise and experience. While […]
Email marketing is more than just a communication tool; it’s a strategic asset for business growth, particularly valuable for entrepreneurs who are performing multiple roles in their business. It offers a blend of direct customer engagement and efficiency, essential for today’s fast-paced business environment and a strategy that no business should overlook. Why Email Marketing […]
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