Do I Really Need (Fill in the Blank) for my Business Marketing?

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emerging marketing strategies

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru and she said I must start doing a live video at least once a day on my business page. I hate being on video, but I’ve tried a few but […]

How to Work With Your Graphic Designer or Web Designer

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communicating with your designer

When you’re working with a designer, whether it’s graphic design, website design, design for a mobile app, or almost anything else, there are some communication shortcuts that can speed up the design process. What tends to happen is that there is a lot of back and forth, you give input, the designer makes changes, you give more input, and it can go through several rounds of revisions before even getting to a spot where you feel like you’re beginning to see your vision. But it […]

Google Updated Their SEO Algorithm – Again

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SEO - Search Engine Optimization

If you keep up with the latest news in SEO (like we must do!), you may have seen that Google once again updated their SEO algorithm.  Staying on top of trends is important. Even better is when we are in FRONT of the trends … and having researched this latest update, I’m proud to say that we are!   This update flows along perfectly with the different stages that our search engine optimization flows through for our clients: 1st stage – audit – both the free […]

Why Your Business Does NOT Need a Mobile App

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One of the common requests we hear from businesses is “I want a mobile app.” There are some good benefits of your business having a mobile app. And yes we can help you create a mobile app – anything from basic to complex depending upon your budget and the functionality that you need. However, there are a few things that we always urge a client to consider before jumping into offering a mobile app. Not considering these can easily mean that your results will be […]

Why You Need to Get Your Customers OFF Social Media and Into Your Funnel

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If you were awake at all on March 13, you’re aware that Facebook and it’s conglomerate of companies – Messenger, Instagram and WhatsApp – were offline globally for a total of 24 hours. Not everyone experienced outage, at least not all at the same time.  But during that day, posting and commenting on your personal timeline, on someone else’s post, in groups, on pages, and using Messenger was, at most times, impossible. For businesses that receive a majority of their leads from these social media […]

Our Favorite CRM Platform

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I’ve used multiple Customer Relationship Management (CRM) platforms over the years, both for clients and for my own businesses, and for my small business needs, I’ve found that Dubsado is giving me exactly what I need – lots of features and a great price. A CRM is much more than just a contact list, so I knew what additional features I was needing to reach that “relationship management” piece. My last CRM platform that I left to go with Dubsado did a lot of great […]

Why You Don’t Need SEO (At Least, Not Yet)

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Sometimes my advice sounds controversial to clients. They’ve read things online, or had friends giving them advice, or even other people in the marketing field, and at first glance my advice may seem to contradict some of that. This is one of those times. Any small business owner or entrepreneur who has a website has had a lot of people recommend that they do search engine optimization. It’s all the buzz, and don’t get me wrong – optimizing your website, and your entire online presence, […]

Video Marketing Course

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Quickly – and expertly – plan, produce, and post 12 or more marketing videos for your business by completing the activities in this 8-week course. This course was developed through the years of having my own cable television talk show, producing and editing videos, working with clients on their television shows, working with clients on their video marketing, and much more. My insider tips and best practices are all shared – including some processes and systems that I developed specifically for my own clients. Video […]

Stop! Before You Buy That New Marketing Software, Read This

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One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might interact with your business. Coaches can help you bring great results to your business, and we have a few that we personally recommend if you’re in need. We also know […]

Online Reputation Management

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Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. adults who say they always or almost always read online ratings and reviews believe that they are generally accurate. (Pew Institute) Every one star increase in a Yelp rating means a 5 to 9% increase […]

Cyber Monday Special! Lowest Price EVER for our Marketing Mastermind Bootcamp

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Our Marketing Mastermind Bootcamp walks you through the easy strategies we have developed over the years to help put your marketing on autopilot, using free and low-cost solutions, so that you free up your time and money yet still have effective consistent marketing for your business. This Mastermind is very affordable, and will never be offered at this low rate again.