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How to Guarantee a Successful Point of Sale Experience

Customers care about their experience they have with your staff and with your online systems. When a customer is in a self-checkout line, they want it to go quickly and seamlessly. They also don’t want to run into issues with staff not knowing how to fix a problem. Your point-of-sale (POS) experience will be the […]

How to Increase Your Social Media ROI

social media roi

In today’s online environment, it has become increasingly important for businesses to move online as well. However, you want your business’ debut on social media to further your business instead of being a hindrance. By focusing on increasing your return on investment, or ROI, you will see your business grow from your social media. Track […]

New Marketing Techniques Your Business Should Try

Whether you are in the early days of your business or you are an old pro, marketing is essential to your continued growth. Incorporating new marketing techniques into your strategy helps you to reach a broader audience and find creative ways to promote your business. Below you’ll find a variety of new marketing techniques that […]

3 Tips to Getting Great Reviews

Great reviews can be the key to a steady stream of new customers especially if you run a local business. And while offering quality services is the first step to getting great reviews, there are other things you should be doing so that your customers are willing to make the effort to actually leave positive […]

What You Need to Build Better Trust Among Your Customers

If your customers trust you, they will be loyal to both your company and brand. In contrast, if they don’t trust you, they have plenty of other options in the market to find your replacement. Now, more than ever, establishing and keeping trust is critical in business. How can you build better trust among your […]

Legal Issues You Need to Think About in Your Marketing Strategy

When you begin to market your company, you probably have a lot on your mind. From design ideas to your target audience, you have a lot to take care of, but it is also important that you make sure to keep your marketing campaign on the legal side of things. Here are a few legal […]

Marketing Obstacles Your Business Faces on the Road to Success

marketing obstacles your business faces

The road to success for your business is full of obstacles. Some of those obstacles are specific to your business’s marketing, which is unfortunate since marketing plays such a key role in how successful a business becomes. There are some marketing obstacles you should be aware of so that you can make a plan to […]

How to Craft a Media Strategy That Attracts Young Consumers

If your target market is primarily young consumers, you should tailor your media strategy specifically to their unique needs. In fact, this target market behaves differently than their older counterparts, so you won’t be able to use a one-size-fits-all approach and still have success. Here are some tips to craft a successful media strategy for […]

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Pivot to Success:

Transforming Marketing Missteps into Milestones