The concept of finding your “why” has taken center stage in the entrepreneurial world, and is one of the current favorite “buzz words” that you will hear a lot of “business coaches” tell their clients to do. Your why is the driving force behind your business, the reason you get up every morning, and the passion that fuels your work. Understanding your “why” can provide clarity, motivation, and a sense of purpose. It’s the compass
Podcasting has emerged as a powerful player in the digital landscape, with millions of listeners tuning in daily. Podcasts have been around for a very long time (I had my first one over 15 years ago!) and gained increased popularity during the pandemic when so many people found themselves at home. Another reason for the surge in popularity is due to the convenience and accessibility of podcasts, allowing audiences to consume content on their own
Why Outsourcing Your Marketing Department Could Be Your Next Best Move As a business owner, you’re likely wearing multiple hats, juggling responsibilities, and trying to grow your business. One area that often falls by the wayside in this hustle and bustle is your marketing. But what if you could outsource your marketing department, freeing up your time to focus on what you do best? The Power of Outsourcing Outsourcing your marketing department can bring a
As an entrepreneur, you’re a master of your craft. Your passion, expertise, and unique vision are the driving forces behind your business. But as your business grows, so does the list of responsibilities … the physical load, the mental load. One area that often becomes overwhelming is marketing, because a lot of CEOs reach a point where the extent of marketing they need outpaces their knowledge, their time, or both. This is where the concept
Embracing the Future: AI in Marketing The future of marketing is already here, and it’s powered by Artificial Intelligence (AI). As an entrepreneur, you might be wondering how AI can help your business grow. The answer is simple: AI can streamline your marketing efforts, making them more efficient and effective. But before we delve into the benefits of AI in marketing, let’s first understand what AI is and how it works. AI is a branch
Entrepreneur Question: I’m not sure what is going on. When I try to find my website on Google, it isn’t showing up at all. What’s wrong and how do I fix it? Deborah Expert Answer: Well, first of all, without performing a search myself, it’s impossible to know the exact reason – so send me your business name and I’ll look a bit further. In general, there are some things that could be causing this:
In the world of business, success is often measured by numbers. But when it comes to marketing, the metrics can be a bit more elusive. How do you know if your marketing efforts are truly paying off? How can you measure your marketing success? I have some key metrics you should be tracking to gauge the effectiveness of your marketing strategies. Understanding the Importance of Marketing Analysis Before we dive into the specifics, let’s take
You are probably already aware that Google Universal Analytics is ending soon, and most likely you’ve probably set up GA4 for your website (if not, you need to do so, NOW – ask me how if you don’t know.) But you may not realize that you ALSO need to manually “associate” the new GA4 with your Google Search Console account! This is a step that I’ve seen quite a few businesses miss, even when they have
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