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Streamlining Marketing Operations to Decrease Expenses and Enhance Efficiency for a B2B Services Firm [CASE STUDY]

Overly Complicated CRM System The Challenge: A B2B services company with a small but dedicated team found themselves entangled in an overly complex CRM system, custom-built by an employee’s spouse. While initially seeming advantageous, the system’s intricate dependencies on external software like WordPress and Microsoft SharePoint led to frequent disruptions, requiring constant updates and fixes. The system’s complexity made onboarding new employees or freelancers a logistical nightmare, significantly hindering efficiency and scalability. The Strategic Overhaul:

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My Friend Got Locked Out of Their Facebook and Asked Me to Send Them a Text Code

This could happen to anyone, and for entrepreneurs this may lock you out of your business profiles and advertising capabilities – which is an even bigger issue: in some cases, the bad guys will now be able to run ads for their pages using YOUR payment method, potentially racking up tens of thousands of dollars of charges for ads. Facebook has a way for users who get locked out of their account to sometimes have

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improve facebook image ad

Why is My Facebook Image Ad Not Getting Results?: Marketing Q&A

Answering entrepreneurs’ most burning marketing questions​ Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: Can

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lead generation strategies

5 Types Of Lead Generation Strategies To Help You Grow Your Business

When it comes to lead generation, there are a variety of strategies that businesses can use. Each strategy has its own benefits and drawbacks. It is important to choose the right strategy for your business based on your platform. Here are five of our favorite types of lead generation strategies: Paid Advertising  Paid advertising is the most common way businesses generate leads. It can be used to reach a wide audience quickly and cheaply. However,

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5 Best Practices For Increasing Conversion Rates with Microconversions

There’s no doubt that conversions are critical to any online business. Turning a visitor into a customer is what puts money in the bank (and, after all, that’s why you’re in business). But increasing your final conversion rate can be a challenging task, especially if you have a lengthy sales cycle. In this article, we’ll review five best practices for increasing conversion rates through microconversions. These smaller conversions are often overlooked when you hear people

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frustration of getting client avatar wrong

How You’re Getting Your “Client Avatar” All Wrong

You may be saying to yourself “I’ve already created my client avatar” … and I’m here to tell you that you probably did it the old way and you’re missing the mark.  Instead of helping, it’s actually holding you back from achieving long-term results that you otherwise could.  There’s a better way to craft your customer persona that will actually attract your ideal client way easier than what you’ve been doing.   A fairly common problem

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google search update could be a game changer

Google No Longer has a Page 1? Game changer!!

INTERESTING Google update. Possible game changer for your business. As I’m sitting here researching their new SEO strategies related to more natural search for images and translations and maps; and checking the impact of their latest big update on all clients’ traffic, I realized something huge. When performing a search in Google Chrome … there is no longer a page 1, page 2, page 3 … just one long scrolling page. (For the past couple

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best pricing strategies

Various Pricing Strategies Available for Your Business

Determining the price for your product or service is one of the important strategies to consider in your marketing because it has a direct impact on your success, and pricing is part of the 5 Ps of marketing that you may not consider as often as you should. It’s essential to find the right pricing strategy to attract customers and keep them coming back. It’s also one of the hardest things that some entrepreneurs feel

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Pivot to Success:

Transforming Marketing Missteps into Milestones

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