Have you ever been so frustrated on a job, that you realize trying to fight to get a simple task done feels like you’ve gone a round in a boxing ring and it just exhausts you? Companies with this practice are often limiting themselves from reaching the next level. i have seen it happen more than once. I frequently talk about how removing bottlenecks is important if you want to level up from 6-figures to 7-figures, and
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: I
The marketing rule of 7, also known as the “rule of seven touches,” states that a potential customer needs to come into contact with a message at least seven times before they even notice it, or will consider making a purchase. This rule is based on the idea that it takes multiple impressions or interactions for a message to be fully absorbed and acted upon by a consumer. The rule of 7 can be applied
If you’re like most entrepreneurs, a question you’ve asked yourself more than once, and likely even asked Google (and received 80 million results), is for a tip to make social media effective for your business. I say, you’re asking the wrong question. Most Common Social Media Tips You likely wont be surprised by a short list of some of the most common answers you get when you ask this question. And these are all good
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: I’ve
If you’re a small business owner, social media is a must. It’s cheap and easy to use, but that doesn’t mean it’s not marketing. Social media can be difficult to measure ROI on because the only people who see your content are those already interested in what you have to offer. It’s just important to understand that social media isn’t ALL of marketing; it is only one small piece. You must have other marketing strategies
LinkedIn’s Social Selling Dashboard Our recent 4-part series was all about optimizing LinkedIn for marketing your business. Ever wish you had a quick snapshot of exactly how effectively you are using LinkedIn for marketing your business? To see how effective the strategies you are implementing may be? It exists – for your personal profile (different insights are already available for your company pages). And it’s as easy as clicking: https://www.linkedin.com/sales/ssi Here’s an example of one
Businesses, organizations, and individuals host events for a variety of reasons, but there is one unifying motivation: they want a positive outcome. For this reason, most people rely on an event hosting company to take care of the planning and executing the details. In marketing for an event hosting company, it’s important to emphasize the company’s expertise, experience, and dependability. Here are a few ways to do so more effectively! Develop Strong SEO Many prospective
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