Should I Hire a Web Developer, Web Designer, Graphic Designer, or WHO?

One of the question I see most businesses asking (before they hire us to assist with their website) is “what kind of website person should I hire?” Some only find out they may have hired the wrong person to do their website after it was already done. It’s no surprise – you may have two[…]

When Pay Per Click Advertising Goes Wrong

I’ve been working with a client on search engine optimization for their website, and as part of that, I’m verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They’ve been running Pay Per Click ads using Google AdWords for a couple[…]

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Always Be Prepared When you’re a small business, it’s somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income – or perhaps just feel more stable – and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don’t have to try[…]

video marketing

How to Supercharge Your Video Marketing

Video marketing: everybody does it. Whether you’re a new startup looking to build buzz or an established organization attempting to reinforce your current industry reputation, there’s no better tool than video content for getting your message out there. Yet even though video content is being used everywhere as a marketing tool, pushing all the right[…]