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Q&A how can I market my local small town bakery?

How Can I Market my Local Small Town Bakery? | Marketing Q&A

Do you have marketing recommendations for a small town of around 7k people? I have a local bakery. The local newspaper isn’t very popular. I’m already on social media (but have more followers in neighboring towns). I’ve sent out mailers and had a few bites from that but nothing crazy. I also work with the local chamber (although they don’t do much but share on social media) and work with the Main Street people…and still

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Data-Driven Marketing: How to Use Analytics for Better ROI

Data-Driven Marketing is revolutionizing how businesses approach their growth strategies. By harnessing the power of data, companies can tailor their marketing efforts with precision, leading to significantly improved ROI. This data-centric approach has proven its worth, with businesses adopting it seeing a notable increase in profitability. It’s not just about collecting data; it’s about interpreting it correctly and making informed decisions that align with customer behaviors and market trends. Understanding Marketing Analytics Types of Marketing

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SEO Myths Debunked: What Works Now

SEO Myths Debunked: What Works Now

Are you tired of chasing after SEO trends that don’t deliver results? In the fast-paced world of digital marketing, it’s easy to get caught up in myths and misconceptions. Let’s cut through the noise. This article isn’t just about debunking outdated SEO myths; it’s about equipping you with the strategies that truly work in 2024. Get ready to uncover the secrets of effective SEO and transform your online presence. The Ever-Changing Landscape of SEO Adapting

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How Emotional Attachment to Your DIY Marketing Holds Your Business Back

As an entrepreneur, you’ve likely poured your heart and soul into every aspect of your business. That passion is admirable, yet there’s a thin line where it can become a hindrance, especially when it comes to DIY marketing efforts. Let’s explore why emotional attachment to your marketing strategies, particularly DIY endeavors, might be holding your business back. I’m a huge fan of entrepreneurs who start their marketing by doing anything, and this often means DIYing

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QA Should I pay someone to remove their negative review

Should I Pay Someone to Remove Their Negative Review? | Marketing Q&A

I recently received a negative review online from a client. This is after we had been contacting them to make the error right and they didn’t respond. They’ve now asked for money to remove the 1-star review. How should I handle this situation? Matt Expert Answer: Dealing with a negative review that comes with a money demand for its removal is tricky, but here’s my take: absolutely not. Paying for review removal is a slippery

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Essential Branding Steps for 2024

Building a Brand Online: Essential Steps for 2024

Branding is not just a part of your business – it is your business. As an entrepreneur, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. With everything digital continuously evolving faster than us mere humans can keep track, understanding how to effectively build and maintain your brand online is more crucial than ever in 2024.

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Why You Should NOT DIY Your Digital Marketing

Why You Should NOT DIY Your Digital Marketing – A Professional’s Insight

For an entrepreneur, the allure of handling digital marketing in-house can be strong. You’re brimming with ideas, eager to make your mark, and often don’t feel like you have enough revenue quite yet to outsource your marketing. However, digital marketing is not a DIY endeavor—it’s a complex, nuanced field that requires expertise and experience. While it might be tempting to apply a hands-on approach, or to outsource to the cheapest bidder, the intricacies of digital

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Transform Subscribers into Loyal Customers

Mastering Email Marketing: Proven Techniques to Transform Subscribers into Loyal Customers

Email marketing is more than just a communication tool; it’s a strategic asset for business growth, particularly valuable for entrepreneurs who are performing multiple roles in their business. It offers a blend of direct customer engagement and efficiency, essential for today’s fast-paced business environment and a strategy that no business should overlook. Why Email Marketing is a Game-Changer for Your Business Consider this: email marketing boasts an impressive average ROI of $42 for every dollar

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New Release!

Pivot to Success:

Transforming Marketing Missteps into Milestones