I have just ordered this book on Amazon, and will be posting my review soon! If you have read it, post your comments below. This is by the author of one of my favorite business books, Influence: The Psychology of Persuasion.
You can find the book on Amazon:
Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.