[BOOK REVIEW] Switch by Chip Heath and Dan Heath

This is a great book about organizational change, but can be related to any area of life.

One of the things I try to remember from them book, when eating:  Bigger container = more eating.

And not the first time I’ve read that the more willpower you use for one thing (even a small amount), the less you have leftover for anything else.

Whether the switch you seek is in your family, in your charity, in your organization, or in society at large, you’ll get there by making three things happen. You’ll direct the Rider, motivate the Elephant, and shape the Path.

If ou want to find out what these three things (rider, elephant and path) mean, the book is well worth your read!

<iframe style=”width:120px;height:240px;” marginwidth=”0″ marginheight=”0″ scrolling=”no” frameborder=”0″ src=”//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=viwu-20&marketplace=amazon&region=US&placement=0385528752&asins=0385528752&linkId=AP4U2IY7VX2KXYSA&show_border=true&link_opens_in_new_window=true”>

Leave a Reply

In This Article:

Recent Posts

Marketing Podcast:
Marketing to a $Million