How Much Should I Spend on Marketing?

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how much should i spend on marketing

One of the first questions I always get asked by an entrepreneur is, “How much should I spend on marketing?” While it can vary, a good rule of thumb and place to start is that your marketing budget should be 20% of your revenue. This is a standard that I’ve been working with for almost 30 years, and it is still true today although the strategies available for use have changed over the years. Your marketing budget is not limited to advertising A lot of […]

The Importance of Marketing to Your Customers Where They Are

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retail marketing

With 7 Mini Marketing Case Studies One of the most common marketing strategies we always encourage our clients to undertake is making sure that they market to their customers and prospects where they already are. This is actually the very basis of “guerilla marketing” (not to be confused with gorilla marketing), a term coined by Jay Levinson in some of his books relating to the topic, in which companies use inventive ways to present a message. This strategy has actually continued to change and evolve […]

Our Favorite CRM Platform

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I’ve used multiple Customer Relationship Management (CRM) platforms over the years, both for clients and for my own businesses, and for my small business needs, I’ve found that Dubsado is giving me exactly what I need – lots of features and a great price. A CRM is much more than just a contact list, so I knew what additional features I was needing to reach that “relationship management” piece. My last CRM platform that I left to go with Dubsado did a lot of great […]

Stop! Before You Buy That New Marketing Software, Read This

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One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might interact with your business. Coaches can help you bring great results to your business, and we have a few that we personally recommend if you’re in need. We also know […]

Why Keeping Your Computer Updated is Critical to Your Business

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This past weekend I took a bit of time to run some routine updating and maintenance on my computer. This is really important for your business, since these updates usually include new security features that can help keep your information safe. If you’re like a lot of small business owners, having your computer crash and losing all of your documents, or it being infected by a virus and corrupting documents or having all of your documents held hostage (which can happen in the case of […]

When Pay Per Click Advertising Goes Wrong

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I’ve been working with a client on search engine optimization for their website, and as part of that, I’m verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They’ve been running Pay Per Click ads using Google AdWords for a couple of years, and spend around $4,500 per month.  Not a small sum for a medium-sized business.  (See what we saved them, below). It’s an amount that, as a business owner […]

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

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Always Be Prepared When you’re a small business, it’s somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income – or perhaps just feel more stable – and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don’t have to try quite as hard to gain new customers.  More people buying means more people are searching for your product, and business can feel more like “build it and they will come.” […]

Did You Know: We Can Provide Basic Tech Support

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We know how frustrating it can be to be trying to get work done, and your computer isn’t cooperating. While tech support isn’t one of our primary services, we can provide basic tech support to our clients.  We find sometimes our clients don’t know who to turn to and have something preventing them from getting their work done, or causing them to work slow. This is great help when you need a quick fix for something basic, without having to wait for an appointment (or […]

[BUDGET SERIES] Our Choice for Documents, Spreadsheets and More

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One thing that entrepreneurs seldom want to do is spend a lot of money on things that they don’t have to.  Especially when you’re first starting your business, you need to be able to use technology that can help you get your work done, but without having to invest an unreasonable amount of your budget to do so. As part of our budget-friendly series, we are introducing you to some of our favorite tools that are either free or very budget friendly, so that you […]

[BUDGET SERIES] Our go-to email program for small business entrepreneurs

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As part of our budget-friendly series, we are introducing you to some of our favorite tools that are either free or very budget friendly, so that your business can work like the big guys. Small-Business & Entrepreneur Email When most businesses think of email, they immediately think of Microsoft Outlook, and there’s a simple reason why.  Traditionally, Microsoft has come bundled with the PC that most small and medium sized businesses purchase, and trial versions of programs such as Microsoft Outlook are usually included.  The […]