When Pay Per Click Advertising Goes Wrong

I’ve been working with a client on search engine optimization for their website, and as part of that, I’m verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They’ve been running Pay Per Click ads using Google AdWords for a couple[…]

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Always Be Prepared When you’re a small business, it’s somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income – or perhaps just feel more stable – and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don’t have to try[…]

[BUDGET SERIES] Our go-to email program for small business entrepreneurs

As part of our budget-friendly series, we are introducing you to some of our favorite tools that are either free or very budget friendly, so that your business can work like the big guys. Small-Business & Entrepreneur Email When most businesses think of email, they immediately think of Microsoft Outlook, and there’s a simple reason[…]