emerging marketing strategies

Do I Really Need (Fill in the Blank) for my Business Marketing?

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru[…]

Why Your Business Does NOT Need a Mobile App

One of the common requests we hear from businesses is “I want a mobile app.” There are some good benefits of your business having a mobile app. And yes we can help you create a mobile app – anything from basic to complex depending upon your budget and the functionality that you need. However, there[…]

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Always Be Prepared When you’re a small business, it’s somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income – or perhaps just feel more stable – and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don’t have to try[…]

4 Reasons to Add a Chat Bot Marketing Strategy to Your Marketing Plan

Have you considered adding Chat Bots as part of your marketing strategy? There are some really interesting ways chat bots are being used by companies of all sizes, and don’t let the fact that they’re based on technology scare you away – once a bot is set up, it can often run itself seamlessly. One[…]

Why Your Business Needs a Crisis Communication Strategy – NOW

One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. I don’t want to call attention to the exact business and blog,and maybe cause the situation to blow up or call attention to the person they have hacking/blackhatting their business (believe[…]