Marketing During Covid-19: 5 Strategies to Use Right Now

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marketing during covid 19

Part of our Moving Business from Survive to Thrive series … this week I’m giving you five specific strategies you can and should be using in your marketing right now (plus a huge tip at the end about how you can pivot to selling online). Pivot Your Messaging Marketing during COVID-19 means you need to consider your messaging during COVID-19. This pandemic has impacted people on a very personal level, even if they haven’t contracted the virus. That stress can be at an unconscious / […]

Using a Microinfluencer: Where Do Businesses Go Wrong?

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microinfluencer marketing

Influencers – What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer? In the past several of years, influencers have exploded across almost all industries, although we have seen the trend leveling off over the past year. Where entrepreners and smaller businesses are finding a good fit is with microinfluencers. These are usually either more geographically located such as in your town, or they have […]

How to Ask for Online Reviews

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ask for online reviews

Have you ever wanted to collect some online reviews, but you’ve been afraid that even though it seemed the customer had a good experience you just never know what they’re going to say? I’ve got a tip for you on how to make asking for online reviews work great to properly showcase your business. We all always hope that we provide great customer service, and that our customers are happy with whatever product or service they receive. We also know, in reality, there’s going to […]

[FLASH] Google SEO Algorithm Updates November 2019

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marketing flash briefing

Marketing FLASH briefing – there was a BIG impact this week around SEO … I’ll tell you what it is and if you need to worry. Around November 8th, Google pushed out an algorithm update that has hit people with the biggest impact since the 2012 Penguin update (remember how that one impacted your site?); and is said to be the biggest update to how sites are ranked since the RankBrain update in 2015. I always recommend that website owners don’t freak out and start […]

Develop Your Marketing Plan for Business Growth in 2020

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annual marketing planning

When’s the best time to plan for 2020? Now!  We’re helping clients gear up for a growth-oriented 2020!  And we have three options developed with you in mind. Do It Yourself Video Training: Planning Your 2020 Digital Marketing (FREE) If you’re already solidly comfortable with using social media, and you already have an overall marketing strategy and direction but just need to know a super-efficient way to put it all together. You will have access to the actual planning calendar we use (for ourselves plus […]

[FLASH] Instagram Algorithm Updates October 2019

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marketing flash briefing

MARKETING FLASH BRIEFING You’ve likely heard people concerned about a sudden a very drastic decrease in the engagement on their Instagram stories … here’s why and what you should do. When there’s breaking marketing news outside of our normal weekly marketing information we’ll be bringing it to you as a marketing flash briefing. First, you need to understand what happened. Instagram updated their algorithm to get rid of the automated bots that were doing engagement on stories. Why were there Instagram bots in the first […]

#marketU Social Media Marketing Bootcamp

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social media marketing bootcamp

Ever felt like all the marketing programs out there are exactly the same? Sometimes what we see, the coach doesn’t really know how they got there, other than a happy accident that they can’t really teach you how to replicate.  So they hire a coach who teaches them their “method”. And then they turn around and teach you that “method.” Have you ever noticed, the only person who really seems to be getting rich from their approach is THEM? Their advice is great … for […]

Why the Marketing Advice You’ve Received Hasn’t Worked

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One of the problems we see most often that our clients have experienced, and that we have talked about before, is that they have been given bad marketing advice in the past. Most of the time, this has not been malicious in nature. It’s been due to the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize […]