Social Media Engagement Benchmarks

I regularly pore through benchmark reports that some of the best companies out there are doing regarding social media. Things can change quickly online and keeping on top of trends is important! I always read more than one, since each covers different industries and uses different companies to make their comparisons and extract data. Rival[…]

Optimizing LinkedIn for Marketing Your Brand: Part 4

< Part 3: Customizing and Posting Paid LinkedIn Marketing Options for Sales and Lead Generation In the past articles in our series, we have discussed Basics of setting up your LinkedIn profile Optimizing your “About” summary section on your LinkedIn profile and posting on LinkedIn, searching for connections, and groups This week we are wrapping[…]

Optimizing LinkedIn for Marketing Your Brand: Part 3

< Part 2: Branding Your Summary Section Part 4: Paid LinkedIn Strategies > A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of[…]

Optimizing LinkedIn for Marketing Your Brand: Part 2

In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. We are diving a bit deeper into the Summary / About section[…]

retail marketing

The Importance of Marketing to Your Customers Where They Are

With 7 Mini Marketing Case Studies One of the most common marketing strategies we always encourage our clients to undertake is making sure that they market to their customers and prospects where they already are. This is actually the very basis of “guerilla marketing” (not to be confused with gorilla marketing), a term coined by[…]

Stop! Before You Buy That New Marketing Software, Read This

One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might[…]

Latest Change Means Facebook Business Page Posts Aren’t Seen

Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business.  Since posts from Facebook business pages will be shown less often, and as[…]

How to Do Content Curation: Best Practice to Increase Impact

There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age[…]

[VIDEO] How to Plan Your Annual Marketing – plus Marketing Planning Calendar Template

I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. Learn exactly how I use the calendar to make my online and offline marketing efforts easy to implement! Links from in the video: Download the marketing[…]

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