LinkedIn Updated Profiles and Pages – What Did They Do to Yours?

All of the social media platforms are always making changes (and one of the reasons I always recommend your business have it’s own website and build an email list – because you have greater control). LinkedIn recently did an update which slightly changed both your personal profile and business pages. The changes to your personal[…]

Latest Change Means Facebook Business Page Posts Aren’t Seen

Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business.  Since posts from Facebook business pages will be shown less often, and as[…]

How to Do Content Curation: Best Practice to Increase Impact

There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age[…]

[VIDEO] How to Plan 2018 plus Marketing Planning Calendar Template

I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. Learn exactly how I use the calendar to make my online and offline marketing efforts easy to implement! Links from in the video: Download the marketing[…]

special marketing

What special marketing do I have access to that you do not?

I had an interesting call today with a prospective client who is working on a project, and what she really wanted to know was what access I had to special marketing options that she can’t access herself. And being honest, I said beyond experience and skill, pretty much everything I (or any other marketing professional)[…]

Why “incremental improvement” of your marketing can sometimes be total crap

3 Simple Questions to Improve Every Project I am a HUGE fan of incremental improvement for your business and by extension your business marketing. I have seen first-hand how effective this can be, and the positive results can quickly start to snowball. It also works great for your personal goals! It’s similar to Dave Ramsey’s[…]