One Thing Clients are Always Embarrassed to Admit – Marketing Technology

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marketing technology

There’s always something that embarrasses a lot of my clients to admit … and it’s always the same thing. I want to tell you why you don’t need to be embarrassed about it! Technology is confusing. I’ve always said you shouldn’t have to work hard to make your technology work – your technology should be working for you. If it’s not, you have a problem that we can easily fix. Automating a lot of pieces of your marketing is one of the best things you […]

[FLASH] Instagram Algorithm Updates October 2019

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marketing flash briefing

MARKETING FLASH BRIEFING You’ve likely heard people concerned about a sudden a very drastic decrease in the engagement on their Instagram stories … here’s why and what you should do. When there’s breaking marketing news outside of our normal weekly marketing information we’ll be bringing it to you as a marketing flash briefing. First, you need to understand what happened. Instagram updated their algorithm to get rid of the automated bots that were doing engagement on stories. Why were there Instagram bots in the first […]

Amazing Tips And Marketing Strategies For Increasing Your Online Presence

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online presence

A company’s online presence is becoming more and more important as our daily lives are driven by technology. It’s essential that companies are doing whatever they can to increase web traffic, and this typically means developing some kind of digital marketing campaign. We’re going to talk about the essentials of digital marketing in this article, equipping you with the knowledge you need to start laying the foundations of your online presence. Let’s get started. How to Build Your Online Presence Before we get into the […]

Why the Marketing Advice You’ve Received Hasn’t Worked

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One of the problems we see most often that our clients have experienced, and that we have talked about before, is that they have been given bad marketing advice in the past. Most of the time, this has not been malicious in nature. It’s been due to the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize […]

Social Media Engagement Benchmarks

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I regularly pore through benchmark reports that some of the best companies out there are doing regarding social media. Things can change quickly online and keeping on top of trends is important! I always read more than one, since each covers different industries and uses different companies to make their comparisons and extract data. Rival IQ recently shared their 2018 Social Media Industry Benchmark report, and it’s worth reading not only for the insights they provide, but also for the comparison graphics in the article […]

Optimizing LinkedIn for Marketing Your Brand: Part 4

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< Part 3: Customizing and Posting Paid LinkedIn Marketing Options for Sales and Lead Generation In the past articles in our series, we have discussed Basics of setting up your LinkedIn profile Optimizing your “About” summary section on your LinkedIn profile and posting on LinkedIn, searching for connections, and groups This week we are wrapping up our four-part series by discussing some of the paid options available for marketing your business on LinkedIn. LinkedIn ProFinder One of the newer items available on LinkedIn is ProFinder, […]

Optimizing LinkedIn for Marketing Your Brand: Part 3

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< Part 2: Branding Your Summary Section Part 4: Paid LinkedIn Strategies > A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of the social media platforms If you are targeting business executives in your marketing strategy, 76% executives note that they check LinkedIn daily. As we discussed in the last post, be […]

Optimizing LinkedIn for Marketing Your Brand: Part 2

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In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. We are diving a bit deeper into the Summary / About section and how you can optimize this section of your LinkedIn profile for marketing your business and brand. Why the Summary Section is Important for Marketing Your Business on LinkedIn This […]