The Importance of Marketing to Your Customers Where They Are

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retail marketing

With 7 Mini Marketing Case Studies One of the most common marketing strategies we always encourage our clients to undertake is making sure that they market to their customers and prospects where they already are. This is actually the very basis of “guerilla marketing” (not to be confused with gorilla marketing), a term coined by Jay Levinson in some of his books relating to the topic, in which companies use inventive ways to present a message. This strategy has actually continued to change and evolve […]

Stop! Before You Buy That New Marketing Software, Read This

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One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might interact with your business. Coaches can help you bring great results to your business, and we have a few that we personally recommend if you’re in need. We also know […]

Why Keeping Your Computer Updated is Critical to Your Business

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This past weekend I took a bit of time to run some routine updating and maintenance on my computer. This is really important for your business, since these updates usually include new security features that can help keep your information safe. If you’re like a lot of small business owners, having your computer crash and losing all of your documents, or it being infected by a virus and corrupting documents or having all of your documents held hostage (which can happen in the case of […]

Important Website Advice for Your Small Business

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I just got off the phone with yet another client with website issues, so I wanted wanted to share some advice on red flags for you to watch for with your own web vendor! This client was wanting to redesign their website (doesn’t have a great look), and at the same time lower their monthly cost. Current vendor is charging per lead – around $150-200/month. My client quickly realized, as we were discussing what features she may want on her new site, that her site […]

Latest Change Means Facebook Business Page Posts Aren’t Seen

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Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business.  Since posts from Facebook business pages will be shown less often, and as a result of having quicker access to what friends post, Facebook also expects people to actually spend less time on their site, put both of these together and you can […]

How to Do Content Curation: Best Practice to Increase Impact

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There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age of content on your website as a factor in their rankings – old information isn’t always so useful.  Curating your existing content can merge into this strategy – as you […]

[VIDEO] How to Plan Your Annual Marketing – plus Marketing Planning Calendar Template

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I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. Learn exactly how I use the calendar to make my online and offline marketing efforts easy to implement! Links from in the video: Download the marketing planning calendar spreadsheet template (updated for 2020) Choose where to begin using our proprietary 3 by 3 Marketing Matrix training Blog post walkthrough on how I use this marketing planning […]

You’ve Set Up Your Facebook Business Page – Now What?

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Most people are great about setting up their Facebook business page, and even get in to some sort of regular habit of posting status updates. There are a few additional steps I recommend to most clients to help receive the best response: Do you need to add an admin?  There are several settings you can choose from if you need people to help manage your page.  Find these roles, and add people, in your page Settings > Admin Roles. Show your business page as your employer […]