How Heinz Makes Their Marketing Genius [CASE STUDY]

Posted on

First, a disclaimer.  This is not the first time I’ve interacted with a Heinz ketchup bottle using my cell phone.  Seems strange? I’ll tell you about that time further below. I know you may find that a bit odd.  But let me tell you why it’s GENIUS. Let’s take a look at how Heinz incorporates many of the same strategies I always recommend to my own clients. Marketing where the customer is This one I tend to repeat until people get tired of hearing it. […]

Pinterest update and why you want to start Pinning if you’re not already

Posted on

Pinterest announced that it has a new search tool for it’s mobile app that allows consumers to perform a “visual search.” The feature is still in beta on the mobile app, but what it will do is let you point your phone at almost anything and then Pinterest will pull up pins related to that item that you may be interested in. Imagine if you are a business and let’s say you sell women’s dresses.  Someone at a party sees a woman wearing a dress they […]

How’s your marketing shaping up?

Posted on

It’s about that time when business owners look back at all of their marketing strategies that they said they wanted to do for the year, and find out that they’ve so far accomplished few.   It’s not unusual – and believe me even I fall into this same trap.  It’s like making a New Year’s resolution to exercise more – everyone buys a gym membership in January, and then if you’re still going in February the place is empty.  But you know who gets the killer […]

Why you don’t need a viral video for your business

Posted on

How do I make a viral video for my business? Everyone always asks how to make a viral video for business. They believe one viral video is all that they need to propel their company to success. There is no arguing that when a video goes viral, you get a huge viewership number. But making a video viral isn’t just a snap of your fingers.  There are two ways that a video usually goes viral, almost like two opposite ends of the video spectrum: Option […]

How NOT to design a “freemium” or “item of value”

Posted on

Most businesses know that to attract potential customers online or through any digital means, one way you can do it is to provide an item of value or a “freemium” to your prospects. Here’s a recent experience I had related to this process Every day I read about marketing, in an effort to keep up with best practices and trends so that my clients don’t have to.  I’m constantly scanning blogs to learn.  One article I came across this morning offered an “item of value” […]

Should I change how my email or newsletter template looks each month?

Posted on

I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. Both had basically been advised to change the layout of their email or newsletter each month – change the layout the design and where different parts of the email or newsletter were found – vary the order of things.  Both clients asked me if this is what I recommend. My short answer:  no.  You do not […]

How can I afford a great website for my business?

Posted on

I get asked this question all of the time How can I afford a great website for my business? And that questions is quickly followed up by other concerns small businesses have … I don’t know how to set a website up I don’t know how to keep a website updated I don’t have the skill to write html or other code for a website I don’t have design experience to make a website look pretty I just don’t have the time to learn all […]

Could Your Business Use a Marketing Boost This Year?

Posted on

If your answer is YES, join us for THREE FREE marketing group coaching sessions. We have a limit to the number of people who can be in the webinar room at one time, so register now to secure your spot!  Your registration automatically secures you a seat in all three coaching sessions.  Here's what we will be discussing: Session 1: December 12, 2016, 10AM What marketing tips you can learn from the election Take a look back at your 2016 marketing Optimize your marketing and […]