We’ve talked about scheduling Facebook, scheduling blog posts, but did you know…

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You can schedule GMail emails! I use GMail almost exclusively for my personal and dance use.  But I never searched to see if there is a way to schedule emails to send later (almost like a drip campaign).  If you’re read other posts, you know I like to pre-schedule often, to make best use of my time. But I did this weekend, and found it! If you use Firefox or Chrome (and Chrome is my preferred browser), you can install

How to quickly optimize photo brightness

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Why you want to optimize your photos: Almost always when you are taking photos of the interior of a home (such as for real estate listings), you have windows in the background.  This means natural light, which is much brighter than anything inside the room, unless the lighting is magnificent (and most people’s homes aren’t set up with photography studio-quality lighting). What this does is cause your digital camera to pay attention to the brightest spots (the windows), and make sure everything else that sn’t […]

How to use Shareaholic to help distribute your articles

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I wanted to provide a bit more of a step-by-step of how to use Shareaholic to help distribute your website articles or information in social media outlets. First, you would want to download the browser extension from the Shareaholic website.  After you get that installed, you will have a green icon on your toolbar in Google Chrome, shown below…

Consistency is the key in all marketing, including social media

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Like in any advertising or communication plan, consistency in getting your message and your name out is key. For my own work, I’ve developed a social media planning calendar (updated October 2017) – an Excel spreadsheet with columns for an entire year.  I based this upon similar traditional marketing calendars that I’ve made myself in the past, and added some tips that I researched from best practices in the industry.  You are free to download my example to help in your own planning strategies.  Like any Excel […]

More about Pinterest for marketing

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Pinterest has quickly grown to be the 3rd largest social networking site, behind Facebook and Twitter.  My own Pinterest profile has quickly grown to 59 followers without me spending any time or effort attempting to actually GET followers.  This also doesn’t count the number of people who have repinned some of my pins without “following” me.  I know in one day, with one pin, I had over 50 people repin it.  Imagine what I could do if I was really trying! Pinterest shouldn’t be your […]

How to begin to maximize Pinterest as a marketing tool

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updated 2/2/2017 Pinterest is the latest craze that is booming on the internet, and if you use it wisely it can even help increase your business.  It has already proven to drive more direct internet traffic to many sites than Google, Bing and Yahoo combined.  So how can you tie into what appears to be the next great thing and make it work for your business? First, you have to set up a Pinterest account, and start pinning.  If you already have a personal Pinterest […]