How Much Should I Spend on Marketing?

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how much should i spend on marketing

One of the first questions I always get asked by an entrepreneur is, “How much should I spend on marketing?” While it can vary, a good rule of thumb and place to start is that your marketing budget should be 20% of your revenue. This is a standard that I’ve been working with for almost 30 years, and it is still true today although the strategies available for use have changed over the years. Your marketing budget is not limited to advertising A lot of […]

The New SEO Part 1 – Google Answer Box

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Part 1 of our series on The New SEO Some of the changes Google has been implementing over the course of several years, you’ve probably really noticed it more in the past year to year and half, takes what SEO experts that were using as some of the best practices and really expanding upon those strategies. Some of the traditional items of search engine optimization are still important, such as: keywords meta descriptions heading tags alt tags on images backlinks website reputation There are a […]

Optimizing LinkedIn for Marketing Your Brand: Part 3

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< Part 2: Branding Your Summary Section Part 4: Paid LinkedIn Strategies > A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of the social media platforms If you are targeting business executives in your marketing strategy, 76% executives note that they check LinkedIn daily. As we discussed in the last post, be […]

The Marketing Changes I See Coming to MLMs

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You’ve seen the changes on the horizon – how do you plan to change your marketing now to be prepared? If you’re involved in an MLM business or have friends who are, you may have seen information recently on the massive change that Advocare has made to it’s structure – they removed 100,000 distributors and are switching their focus on direct-to-consumer sales. Advocare is NOT the only company who has made a switch in their structure recently. Note: I am not a lawyer and none […]

Why Your Business Needs a Crisis Communication Strategy – NOW

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One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. I don’t want to call attention to the exact business and blog,and maybe cause the situation to blow up or call attention to the person they have hacking/blackhatting their business (believe me, that’s what the person wants), so I will talk in general terms. Any business can be a target – some are an easier target and some are more “attractive”, […]

Two Tips on How to Add Video Marketing to Your Strategy

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Quality video content is perhaps one of the most comprehensive and beneficial marketing tools available. The reason why videos are so good for marketing is that the format transcends different media and allow creators to include different narrative components, such as audio, visuals, text and more. Read on to learn more about two helpful tips on how to use video marketing! Make it easy to share If your videos are easy to access, you will have better chances to engage people and entice them to […]

How to Do Content Curation: Best Practice to Increase Impact

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There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age of content on your website as a factor in their rankings – old information isn’t always so useful.  Curating your existing content can merge into this strategy – as you […]

[VIDEO] How to Plan Your Annual Marketing – plus Marketing Planning Calendar Template

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I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. Learn exactly how I use the calendar to make my online and offline marketing efforts easy to implement! Links from in the video: Download the marketing planning calendar spreadsheet template Choose where to begin using our proprietary 3 by 3 Marketing Matrix training Blog post walkthrough on how I use this marketing planning calendar Free social […]

You’ve Set Up Your Facebook Business Page – Now What?

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Most people are great about setting up their Facebook business page, and even get in to some sort of regular habit of posting status updates. There are a few additional steps I recommend to most clients to help receive the best response: Do you need to add an admin?  There are several settings you can choose from if you need people to help manage your page.  Find these roles, and add people, in your page Settings > Admin Roles. Show your business page as your employer […]

Our Best Tips for Boosting Your Social Media ROI

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  I was advising a client recently on some ways to boost ROI from Facebook, and social media in general.  We understand that both money and time spent in efforts in different areas of your marketing will ideally result in future positive impact on your bottom line.  There are many ways to get to that destination – almost all are effective, some just have longer lead time than others. Keep in mind a few things.  Social media is social.  Alone it is not a lead […]