Why Your Business Needs a Crisis Communication Strategy – NOW

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One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. I don’t want to call attention to the exact business and blog,and maybe cause the situation to blow up or call attention to the person they have hacking/blackhatting their business (believe me, that’s what the person wants), so I will talk in general terms. Any business can be a target – some are an easier target and some are more “attractive”, […]

Two Tips on How to Add Video Marketing to Your Strategy

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Quality video content is perhaps one of the most comprehensive and beneficial marketing tools available. The reason why videos are so good for marketing is that the format transcends different media and allow creators to include different narrative components, such as audio, visuals, text and more. Read on to learn more about two helpful tips on how to use video marketing! Make it easy to share If your videos are easy to access, you will have better chances to engage people and entice them to […]

How to Do Content Curation: Best Practice to Increase Impact

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There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age of content on your website as a factor in their rankings – old information isn’t always so useful.  Curating your existing content can merge into this strategy – as you […]

[VIDEO] How to Plan Your Annual Marketing – plus Marketing Planning Calendar Template

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I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. Learn exactly how I use the calendar to make my online and offline marketing efforts easy to implement! Links from in the video: Download the marketing planning calendar spreadsheet template (updated for 2020) Choose where to begin using our proprietary 3 by 3 Marketing Matrix training Blog post walkthrough on how I use this marketing planning […]

You’ve Set Up Your Facebook Business Page – Now What?

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Most people are great about setting up their Facebook business page, and even get in to some sort of regular habit of posting status updates. There are a few additional steps I recommend to most clients to help receive the best response: Do you need to add an admin?  There are several settings you can choose from if you need people to help manage your page.  Find these roles, and add people, in your page Settings > Admin Roles. Show your business page as your employer […]

Our Best Tips for Boosting Your Social Media ROI

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  I was advising a client recently on some ways to boost ROI from Facebook, and social media in general.  We understand that both money and time spent in efforts in different areas of your marketing will ideally result in future positive impact on your bottom line.  There are many ways to get to that destination – almost all are effective, some just have longer lead time than others. Keep in mind a few things.  Social media is social.  Alone it is not a lead […]