How to Do Content Curation: Best Practice to Increase Impact

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There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age of content on your website as a factor in their rankings – old information isn’t always so useful.  Curating your existing content can merge into this strategy – as you […]

[VIDEO] How to Plan Your Annual Marketing – plus Marketing Planning Calendar Template

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I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. Learn exactly how I use the calendar to make my online and offline marketing efforts easy to implement! Links from in the video: Download the marketing planning calendar spreadsheet template (updated for 2020) Choose where to begin using our proprietary 3 by 3 Marketing Matrix training Blog post walkthrough on how I use this marketing planning […]

You’ve Set Up Your Facebook Business Page – Now What?

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Most people are great about setting up their Facebook business page, and even get in to some sort of regular habit of posting status updates. There are a few additional steps I recommend to most clients to help receive the best response: Do you need to add an admin?  There are several settings you can choose from if you need people to help manage your page.  Find these roles, and add people, in your page Settings > Admin Roles. Show your business page as your employer […]

Our Best Tips for Boosting Your Social Media ROI

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  I was advising a client recently on some ways to boost ROI from Facebook, and social media in general.  We understand that both money and time spent in efforts in different areas of your marketing will ideally result in future positive impact on your bottom line.  There are many ways to get to that destination – almost all are effective, some just have longer lead time than others. Keep in mind a few things.  Social media is social.  Alone it is not a lead […]

[ONLINE COURSE] Video Marketing Planning

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This video marketing planning online training walks you through our easy process developed to make it simple for clients to quickly and efficiently plan and produce 16 or more videos to use for their video marketing purposes. This is the first course we have uploaded in a multi-course bundle that will teach you what you need to know to boost your videos to the next level, and allow you to enact strategies for your videos that will boost your consistency and professionalism as well as […]