I get this question all of the time: How much money should I budget for my business marketing? While it varies depending upon type of business and your business goals, a general rule of thumb is 20% of your revenue. Some small businesses have a fairly steady income from month to month, and so it can be easier to extrapolate a monthly or annual marketing budget by simply calculating 20% of the income for the month or year. Other businesses have larger ticket items […]
Do you know the difference between a true professional and someone who just says they are one? This client could be sued! Technically, if you get paid to do something you can call yourself a pro – at least you’re no longer an amateur. But that also doesn’t make someone a true professional. (Pssst: they’re hoping you don’t find out!) Are you aware of the long-term impact the difference a true marketing professional can make on your business’ marketing success? (Not to mention your profit […]
Some of my clients haven’t used the services of a marketing guru before (or a marketing anyone) because they thought there was no way they could afford it. Others were putting it off because they had no idea what marketing to do. Or they have too many ideas and no clue how to easily tie it all together. 100% of my clients don’t want to waste time or money. Sample results below… But I’m here to tell you that it doesn’t have to be expensive, […]
If your answer is YES, join us for THREE FREE marketing group coaching sessions. We have a limit to the number of people who can be in the webinar room at one time, so register now to secure your spot! Your registration automatically secures you a seat in all three coaching sessions. Here's what we will be discussing: Session 1: December 12, 2016, 10AM What marketing tips you can learn from the election Take a look back at your 2016 marketing Optimize your marketing and […]
How to set up two-step verification for GMail and Yahoo mail to help protect your email address. While this won’t stop everything, changing your password regularly, having a strong password, and having two-step verification set can help keep your email safe. Video walk-through:
Join us for our “Youtube Guru-ization” webinar and learn how we achieved a 1900% increase in customer calls without spending a lot of time or money! Maybe you already have some videos on Youtube. Or even a LOT of videos. Or maybe you’ve just started thinking about adding video to your business marketing. Either way, you want RESULTS. We’ve all heard how video is THE way to go right now, so it’s pretty important to add it to your marketing mix. You don’t have to […]
3 by 3 Marketing Matrix Training Over years and years working with small business entrepreneurs of all sizes, one big thing I found is business owners are spending more time and money on just trying to figure out their marketing. And when they aren’t able to do all those things everyone is telling them they should do, they feel GUILT at not being able to get it all done. But that’s wrong! My process allows you to focus only on those things that work for […]
Whether it’s marketing in general, social media, tips & tricks, or something more specific, what do you wish you could easily and quickly learn how to do? Post your ideas below and we will work on adding them to our how-to pages!