Customer Acquisition Using Simple Advertising and Marketing Strategies

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marketing strategy

If you ask any business leader what the most important thing for them is, you are likely to hear two words: customer acquisition. There is no doubt, without customers, there is no business. This is why some of the most established companies in the world invest so much time and effort in capturing customers. However, pouring millions of dollars into this type of effort might not be the most feasible for a small business. Therefore, the following list includes some of the best strategies to […]

Develop Your Marketing Plan for Business Growth in 2020

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annual marketing planning

When’s the best time to plan for 2020? Now!  We’re helping clients gear up for a growth-oriented 2020!  And we have three options developed with you in mind. Do It Yourself Video Training: Planning Your 2020 Digital Marketing (FREE) If you’re already solidly comfortable with using social media, and you already have an overall marketing strategy and direction but just need to know a super-efficient way to put it all together. You will have access to the actual planning calendar we use (for ourselves plus […]

[FLASH] Instagram Algorithm Updates October 2019

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marketing flash briefing

MARKETING FLASH BRIEFING You’ve likely heard people concerned about a sudden a very drastic decrease in the engagement on their Instagram stories … here’s why and what you should do. When there’s breaking marketing news outside of our normal weekly marketing information we’ll be bringing it to you as a marketing flash briefing. First, you need to understand what happened. Instagram updated their algorithm to get rid of the automated bots that were doing engagement on stories. Why were there Instagram bots in the first […]

Employee or Independent Contractor? Here’s What I’ve Seen

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employee or independent contractor

A lot of small businesses get it wrong. Is it an employee or subcontractor? Just because you want to do it one way does’t mean that you’re doing it right? I see a LOT of companies fall into this trap – this isn’t strictly marketing-related today, but if you’re running a business it’s something that you need to understand. I will tell you up front that I am not a lawyer and I am not giving you legal advice – you will always want to […]

3 Marketing Campaigns That Changed the World

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successful marketing campaign

Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society.  Diamonds Are Forever The modern-day diamond engagement ring ideal came about due to one of the most successful advertising campaigns of the 20th century. During the 1930s, the gemstone market was drastically declining […]