Your Marketing Department: Interview with Elle Monus of True Image Group

Posted on
marketing podcast

In this episode we’re chatting with Elle Monus, Co-Founder of True Image Group. Elle builds businesses and specializes in branding and scaling high-growth startups. Her passion for style and branding started when she had the opportunity to build out the Styling function of a popular clothing subscription box. She how to balance a professional presence and femme fashion in order to wow inside and out of the conference room. Find out more about True Image Group at www.facebook.com/trueimagegroup Here’s some highlights from the interview: 1:40 styling […]

Turn a Weakness into a Strength – How One Business Pivoted

Posted on
pivot your marketing

Part of our Moving Business from Survive to Thrive Series Quarantine and self isolation are impacting businesses and I know entrepreneurs are afraid. I want to tell you a story about a business that almost had to close their doors when their own business economy drastically changed … until they pivoted. This story is about Din Tai Fung, which is one of our top favorite restaurants in the world – we always stop in when we’re near one in any country. Founder Yang Bingyi initially […]

I Need Help With My Facebook Ad!

Posted on
Facebook ad

This new client had followed us on social media and came to us with this question about her Facebook Ad: “When I look at my stats, not one person has signed up! The boosted post is still running but no one is signing up.” Have you ever paid for advertising on Facebook and gotten **crickets**? She goes on … “I tried using just the invitation I had made, but it didn’t get any sign ups, so I thought I would use a cute picture for […]

Why the Marketing Advice You’ve Received Hasn’t Worked

Posted on

One of the problems we see most often that our clients have experienced, and that we have talked about before, is that they have been given bad marketing advice in the past. Most of the time, this has not been malicious in nature. It’s been due to the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize […]

3 Marketing Campaigns That Changed the World

Posted on
successful marketing campaign

Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society.  Diamonds Are Forever The modern-day diamond engagement ring ideal came about due to one of the most successful advertising campaigns of the 20th century. During the 1930s, the gemstone market was drastically declining […]

The Importance of Marketing to Your Customers Where They Are

Posted on
retail marketing

With 7 Mini Marketing Case Studies One of the most common marketing strategies we always encourage our clients to undertake is making sure that they market to their customers and prospects where they already are. This is actually the very basis of “guerilla marketing” (not to be confused with gorilla marketing), a term coined by Jay Levinson in some of his books relating to the topic, in which companies use inventive ways to present a message. This strategy has actually continued to change and evolve […]

Do I Really Need (Fill in the Blank) for my Business Marketing?

Posted on
emerging marketing strategies

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru and she said I must start doing a live video at least once a day on my business page. I hate being on video, but I’ve tried a few but […]

Why Your Business Does NOT Need a Mobile App

Posted on

One of the common requests we hear from businesses is “I want a mobile app.” There are some good benefits of your business having a mobile app. And yes we can help you create a mobile app – anything from basic to complex depending upon your budget and the functionality that you need. However, there are a few things that we always urge a client to consider before jumping into offering a mobile app. Not considering these can easily mean that your results will be […]