3 Marketing Campaigns That Changed the World

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successful marketing campaign

Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society.  Diamonds Are Forever The modern-day diamond engagement ring ideal came about due to one of the most successful advertising campaigns of the 20th century. During the 1930s, the gemstone market was drastically declining […]

The Importance of Marketing to Your Customers Where They Are

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retail marketing

With 7 Mini Marketing Case Studies One of the most common marketing strategies we always encourage our clients to undertake is making sure that they market to their customers and prospects where they already are. This is actually the very basis of “guerilla marketing” (not to be confused with gorilla marketing), a term coined by Jay Levinson in some of his books relating to the topic, in which companies use inventive ways to present a message. This strategy has actually continued to change and evolve […]

Do I Really Need (Fill in the Blank) for my Business Marketing?

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emerging marketing strategies

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru and she said I must start doing a live video at least once a day on my business page. I hate being on video, but I’ve tried a few but […]

Why Your Business Does NOT Need a Mobile App

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One of the common requests we hear from businesses is “I want a mobile app.” There are some good benefits of your business having a mobile app. And yes we can help you create a mobile app – anything from basic to complex depending upon your budget and the functionality that you need. However, there are a few things that we always urge a client to consider before jumping into offering a mobile app. Not considering these can easily mean that your results will be […]

Why You Don’t Need SEO (At Least, Not Yet)

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Sometimes my advice sounds controversial to clients. They’ve read things online, or had friends giving them advice, or even other people in the marketing field, and at first glance my advice may seem to contradict some of that. This is one of those times. Any small business owner or entrepreneur who has a website has had a lot of people recommend that they do search engine optimization. It’s all the buzz, and don’t get me wrong – optimizing your website, and your entire online presence, […]

Stop! Before You Buy That New Marketing Software, Read This

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One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might interact with your business. Coaches can help you bring great results to your business, and we have a few that we personally recommend if you’re in need. We also know […]

How I’ve Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients

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A common error I see with most small business marketing is the desire, or accident, to over-complicate business marketing. This is an in-depth look at some real client case studies, where we found their marketing was too complicated, and how we helped them fix it. We all tend to think “more is more“ and throw more work, more time, more effort, more money, and more complicated strategies at our marketing. Big businesses and Fortune 500 companies can afford to do this (although they shouldn’t).  Big companies […]

How Nike Got It Right – Maybe [CASE STUDY]

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When I first saw Nike’s ad, knowing all the controversy I thought (like I always do with a marketer’s brain), “Why would they do that?” Then I thought why WOULD they do that?  And what can we learn from their choice?  So I set out to figure it out. There has been quite a bit of controversy about Nike’s recent advertising campaign featuring Colin Kaepernick.  You’ve seen it through hashtags like #nikead and #nikeboycott and #justdoit And this article is about why Nike’s campaign was […]

How Blue Apron Does Marketing Right [CASE STUDY]

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Some of the best practices in marketing are adopted by some of my favorite brands.  This is part of a series on how a few companies are doing it right: Blue Apron If you haven’t heard of it, Blue Apron is a food & recipe delivery service.  You pay a set amount each week, and on the day of the week you choose, a box arrives on your doorstep with all of the raw ingredients for the included recipes. They have a total of 6 […]

How Heinz Makes Their Marketing Genius [CASE STUDY]

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First, a disclaimer.  This is not the first time I’ve interacted with a Heinz ketchup bottle using my cell phone.  Seems strange? I’ll tell you about that time further below. I know you may find that a bit odd.  But let me tell you why it’s GENIUS. Let’s take a look at how Heinz incorporates many of the same strategies I always recommend to my own clients. Marketing where the customer is This one I tend to repeat until people get tired of hearing it. […]