retail marketing

The Importance of Marketing to Your Customers Where They Are

With 7 Mini Marketing Case Studies One of the most common marketing strategies we always encourage our clients to undertake is making sure that they market to their customers and prospects where they already are. This is actually the very basis of “guerilla marketing” (not to be confused with gorilla marketing), a term coined by[…]

emerging marketing strategies

Do I Really Need (Fill in the Blank) for my Business Marketing?

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru[…]

Why Your Business Does NOT Need a Mobile App

One of the common requests we hear from businesses is “I want a mobile app.” There are some good benefits of your business having a mobile app. And yes we can help you create a mobile app – anything from basic to complex depending upon your budget and the functionality that you need. However, there[…]

Why You Don’t Need SEO (At Least, Not Yet)

Sometimes my advice sounds controversial to clients. They’ve read things online, or had friends giving them advice, or even other people in the marketing field, and at first glance my advice may seem to contradict some of that. This is one of those times. Any small business owner or entrepreneur who has a website has[…]

Stop! Before You Buy That New Marketing Software, Read This

One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might[…]

How I’ve Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients

A common error I see with most small business marketing is the desire, or accident, to over-complicate business marketing. This is an in-depth look at some real client case studies, where we found their marketing was too complicated, and how we helped them fix it. We all tend to think “more is more“ and throw more[…]