Don’t Cut THIS Business Expense During a Recession!

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don't cut this expense

Part of our Moving Your Business from Survive to Thrive Series Entrepreneurs and small businesses are looking to tighten their belts and trim expenses to weather the recession, which is a solid business practice. I’m doing that and I know you are too. Even if it’s only a few dollars a month, all of those things can add up, as we all know. We’ve mentioned why marketing expenses should be the last thing to cut during a recession (less competition can mean your marketing is […]

What Are Some of the Most Cost Effective Marketing Strategies?

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cost effective marketing strategies

When it comes to marketing your company and its services, it is important to find the right balance between cost and the results. The goal of any marketing strategy is to maximize your return of investment so that you can grow your bottom line. Here are three of the most cost-effective marketing strategies to consider employing. Email Marketing There is no more cost-effective marketing strategy than email marketing. The key to a successful email marketing plan is a good list. By targeting the right people, […]

One Thing Clients are Always Embarrassed to Admit – Marketing Technology

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marketing technology

There’s always something that embarrasses a lot of my clients to admit … and it’s always the same thing. I want to tell you why you don’t need to be embarrassed about it! Technology is confusing. I’ve always said you shouldn’t have to work hard to make your technology work – your technology should be working for you. If it’s not, you have a problem that we can easily fix. Automating a lot of pieces of your marketing is one of the best things you […]

[FLASH] Instagram Algorithm Updates October 2019

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marketing flash briefing

MARKETING FLASH BRIEFING You’ve likely heard people concerned about a sudden a very drastic decrease in the engagement on their Instagram stories … here’s why and what you should do. When there’s breaking marketing news outside of our normal weekly marketing information we’ll be bringing it to you as a marketing flash briefing. First, you need to understand what happened. Instagram updated their algorithm to get rid of the automated bots that were doing engagement on stories. Why were there Instagram bots in the first […]

[VIRTUAL SUMMIT] Automatic Marketing Funnel 2.0

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How to Accelerate and Grow Your Lead Funnels Using Advanced Marketing Strategies Join me and don’t miss this FREE Virtual Summit – Sunday August 25, 2019 The best experts in marketing funnels will be presenting training and best practices of what works in today’s digital marketing funnels. Join the Virtual Summit for Free All times noted are Eastern. Vicky Wu will be presenting at 12:40 ET with “How to Set Up a Basic and High-Converting Marketing Funnel” Excellent training plus free gifts provided by […]

Optimizing LinkedIn for Marketing Your Brand: Part 3

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< Part 2: Branding Your Summary Section Part 4: Paid LinkedIn Strategies > A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of the social media platforms If you are targeting business executives in your marketing strategy, 76% executives note that they check LinkedIn daily. As we discussed in the last post, be […]

Optimizing LinkedIn for Marketing Your Brand: Part 2

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In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. We are diving a bit deeper into the Summary / About section and how you can optimize this section of your LinkedIn profile for marketing your business and brand. Why the Summary Section is Important for Marketing Your Business on LinkedIn This […]

Do I Really Need (Fill in the Blank) for my Business Marketing?

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emerging marketing strategies

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru and she said I must start doing a live video at least once a day on my business page. I hate being on video, but I’ve tried a few but […]