Why Your Business Needs a Crisis Communication Strategy – NOW

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One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. I don’t want to call attention to the exact business and blog,and maybe cause the situation to blow up or call attention to the person they have hacking/blackhatting their business (believe me, that’s what the person wants), so I will talk in general terms. Any business can be a target – some are an easier target and some are more “attractive”, […]

Marketing Interview on Top Producers Podcast

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I recently had the pleasure to be invited to join Jared Benson on his Top Producers Podcast and be interviewed about marketing for real estate agents. While his show is oriented to real estate professionals, my segment covered general marketing information that is beneficial to any small business marketing. Catch my marketing episode on Top Producers Podcast. The Top Producers Podcast aims to bring top notch, high quality information and education to real estate professionals, hopefuls, and consumers alike. You will find top producers in the […]