Online Reputation Management

Posted on

Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. adults who say they always or almost always read online ratings and reviews believe that they are generally accurate. (Pew Institute) Every one star increase in a Yelp rating means a 5 to 9% increase […]

Why negative comments online can be good

Posted on

Everyone has been there.  You think business is going along fine, and then you read a negative review or comment that someone posted about your business online. Awesome! And I’m not being facetious – or crazy! – because even these negative comments can be your friend. Criticism online can be hard to hear, but it can also make your business better. Things that your customers won’t say directly to you are the things they will say to their friends on social media. Take each comment seriously, […]