Using a Microinfluencer: Where Do Businesses Go Wrong?

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microinfluencer marketing

Influencers – What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer? In the past several of years, influencers have exploded across almost all industries, although we have seen the trend leveling off over the past year. Where entrepreners and smaller businesses are finding a good fit is with microinfluencers. These are usually either more geographically located such as in your town, or they have […]

I Need Help With My Facebook Ad!

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Facebook ad

This new client had followed us on social media and came to us with this question about her Facebook Ad: “When I look at my stats, not one person has signed up! The boosted post is still running but no one is signing up.” Have you ever paid for advertising on Facebook and gotten **crickets**? She goes on … “I tried using just the invitation I had made, but it didn’t get any sign ups, so I thought I would use a cute picture for […]

How to Ask for Online Reviews

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ask for online reviews

Have you ever wanted to collect some online reviews, but you’ve been afraid that even though it seemed the customer had a good experience you just never know what they’re going to say? I’ve got a tip for you on how to make asking for online reviews work great to properly showcase your business. We all always hope that we provide great customer service, and that our customers are happy with whatever product or service they receive. We also know, in reality, there’s going to […]

What is Up – Problems with Instagram??

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problems with instagram

Today I’m answering an entrepreneur’s question who is having problems with Instagram. She says: I’m having problems with Instagram! I grew my Instagram following myself to around 87,000 followers, but I’m about to give up! What is UP with Instagram?! The strategies I used to grow my Instagram, following people in my niche and being active, and it seems like this year, and even this Fall, Instagram blocks me almost every other time I’m on and I’ll be blocked for a week at at time. […]

[FLASH] Instagram Algorithm Updates October 2019

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marketing flash briefing

MARKETING FLASH BRIEFING You’ve likely heard people concerned about a sudden a very drastic decrease in the engagement on their Instagram stories … here’s why and what you should do. When there’s breaking marketing news outside of our normal weekly marketing information we’ll be bringing it to you as a marketing flash briefing. First, you need to understand what happened. Instagram updated their algorithm to get rid of the automated bots that were doing engagement on stories. Why were there Instagram bots in the first […]

#marketU Social Media Marketing Bootcamp

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social media marketing bootcamp

Ever felt like all the marketing programs out there are exactly the same? Sometimes what we see, the coach doesn’t really know how they got there, other than a happy accident that they can’t really teach you how to replicate.  So they hire a coach who teaches them their “method”. And then they turn around and teach you that “method.” Have you ever noticed, the only person who really seems to be getting rich from their approach is THEM? Their advice is great … for […]

Why the Marketing Advice You’ve Received Hasn’t Worked

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One of the problems we see most often that our clients have experienced, and that we have talked about before, is that they have been given bad marketing advice in the past. Most of the time, this has not been malicious in nature. It’s been due to the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize […]

Marketing Rant – I Call BS

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I’m going on a marketing rant today … and I call BS Like all successful business people, I study everyone in my industry. And I watch the couple of people that I believe, from my long experience in marketing, understand what they’re doing. Most of these people are in a very small, focused niche. I’ve been following them for years, probably since long before you may have heard of them. Then there’s everyone else. People that I know you’ve heard of. (I don’t believe in […]