Optimizing LinkedIn for Marketing Your Brand: Part 3

A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of the social media platforms If you are targeting business executives in your marketing[…]

Optimizing LinkedIn for Marketing Your Brand: Part 2

In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. We are diving a bit deeper into the Summary / About section[…]

emerging marketing strategies

Do I Really Need (Fill in the Blank) for my Business Marketing?

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru[…]

LinkedIn Updated Profiles and Pages – What Did They Do to Yours?

All of the social media platforms are always making changes (and one of the reasons I always recommend your business have it’s own website and build an email list – because you have greater control). LinkedIn recently did an update which slightly changed both your personal profile and business pages. The changes to your personal[…]

When Pay Per Click Advertising Goes Wrong

I’ve been working with a client on search engine optimization for their website, and as part of that, I’m verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They’ve been running Pay Per Click ads using Google AdWords for a couple[…]

Why Your Business Needs a Crisis Communication Strategy – NOW

One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. I don’t want to call attention to the exact business and blog,and maybe cause the situation to blow up or call attention to the person they have hacking/blackhatting their business (believe[…]

Best Times to Post Online

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