Explaining the Latest Conspiracy Theory by using SEO

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seo conspiracy theory

Have you seen this theory? Or tried the search? I never thought I’d say this… there’s a conspiracy (or “fake news”) theory going around, that I can completely explain with some of the newest pieces of Google’s search engine algorithm. Even if you’re not into conspiracy theories, understanding how this works is really important for your own website and SEO. There is now a Covid-19 conspiracy theory that I’ve seen quite a few times lately on social media (of course). It says type in any […]

The Shocking Engagement Numbers I Found from “Famous” Facebook Pages

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facebook page engagement

As part of my normal competitor research, I sometimes check competitor Facebook pages to see what type of posts they’re seeing the most engagement. This type of research is something you should be doing regularly as well. What I found this time was rather shocking. And it’s EXACTLY why I constantly say that you need to get people OFF social media and into your own funnel. I decided one way to benchmark was by researching some of the biggest names that most quickly came to […]

Meet Them Where They’re At: How Your Business Can Better Reach Your Customer

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reach your customer

At the end of the day, if you want to reach your customers, there is a simple truth: You have to go where they are. This is not as easy as it may sound, as you have to know a few critical pieces of information: Who your customers are, where they are, and how you can find them. However, there is good news: If you put in the leg work, you can unquestionably connect with your customers. Here’s how. Text Messaging With a majority of […]

Marketing During Covid-19: 5 Strategies to Use Right Now

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marketing during covid 19

Part of our Moving Business from Survive to Thrive series … this week I’m giving you five specific strategies you can and should be using in your marketing right now (plus a huge tip at the end about how you can pivot to selling online). Pivot Your Messaging Marketing during COVID-19 means you need to consider your messaging during COVID-19. This pandemic has impacted people on a very personal level, even if they haven’t contracted the virus. That stress can be at an unconscious / […]

Using a Microinfluencer: Where Do Businesses Go Wrong?

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microinfluencer marketing

Influencers – What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer? In the past several of years, influencers have exploded across almost all industries, although we have seen the trend leveling off over the past year. Where entrepreners and smaller businesses are finding a good fit is with microinfluencers. These are usually either more geographically located such as in your town, or they have […]

I Need Help With My Facebook Ad!

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Facebook ad

This new client had followed us on social media and came to us with this question about her Facebook Ad: “When I look at my stats, not one person has signed up! The boosted post is still running but no one is signing up.” Have you ever paid for advertising on Facebook and gotten **crickets**? She goes on … “I tried using just the invitation I had made, but it didn’t get any sign ups, so I thought I would use a cute picture for […]

How to Ask for Online Reviews

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ask for online reviews

Have you ever wanted to collect some online reviews, but you’ve been afraid that even though it seemed the customer had a good experience you just never know what they’re going to say? I’ve got a tip for you on how to make asking for online reviews work great to properly showcase your business. We all always hope that we provide great customer service, and that our customers are happy with whatever product or service they receive. We also know, in reality, there’s going to […]

What is Up – Problems with Instagram??

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problems with instagram

Today I’m answering an entrepreneur’s question who is having problems with Instagram. She says: I’m having problems with Instagram! I grew my Instagram following myself to around 87,000 followers, but I’m about to give up! What is UP with Instagram?! The strategies I used to grow my Instagram, following people in my niche and being active, and it seems like this year, and even this Fall, Instagram blocks me almost every other time I’m on and I’ll be blocked for a week at at time. […]