[FLASH] Instagram Algorithm Updates October 2019

Posted on
marketing flash briefing

MARKETING FLASH BRIEFING You’ve likely heard people concerned about a sudden a very drastic decrease in the engagement on their Instagram stories … here’s why and what you should do. When there’s breaking marketing news outside of our normal weekly marketing information we’ll be bringing it to you as a marketing flash briefing. First, you need to understand what happened. Instagram updated their algorithm to get rid of the automated bots that were doing engagement on stories. Why were there Instagram bots in the first […]

#marketU Social Media Marketing Bootcamp

Posted on
social media marketing bootcamp

Ever felt like all the marketing programs out there are exactly the same? Sometimes what we see, the coach doesn’t really know how they got there, other than a happy accident that they can’t really teach you how to replicate.  So they hire a coach who teaches them their “method”. And then they turn around and teach you that “method.” Have you ever noticed, the only person who really seems to be getting rich from their approach is THEM? Their advice is great … for […]

Why the Marketing Advice You’ve Received Hasn’t Worked

Posted on

One of the problems we see most often that our clients have experienced, and that we have talked about before, is that they have been given bad marketing advice in the past. Most of the time, this has not been malicious in nature. It’s been due to the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize […]

Marketing Rant – I Call BS

Posted on

I’m going on a marketing rant today … and I call BS Like all successful business people, I study everyone in my industry. And I watch the couple of people that I believe, from my long experience in marketing, understand what they’re doing. Most of these people are in a very small, focused niche. I’ve been following them for years, probably since long before you may have heard of them. Then there’s everyone else. People that I know you’ve heard of. (I don’t believe in […]

Facebook for Business Part 3: Engagement and Analytics

Posted on

Facebook for Business Part 1 | Part 2 | Part 3 1 in 3 customers go to a competitor if they’re ignored on social media. 89% of social messages are ignored by brands. This highlights why engagement is so critical on social media (after all, social media is supposed to be social.) We had already discussed a bit about how consistency in posting to Facebook is important, now we will talk engagement. Engaging with your customers on social media is critical to obtaining and maintaining […]

Facebook for Business Part 2: Profile and Post Tips

Posted on

Facebook for Business Part 1 | Part 2 | Part 3 Facebook users spend an average of 50 minutes per day on the platform.  But the average organic reach of a Facebook business page is only 6.4% of the people who have liked your page, and the engagement rate is 3.91%. How can you reach your audience? 74% of Facebook users visit Facebook daily.  They consume news, business and lifestyle stories online.  Google and other search engines are on top for consuming these stories, but […]

Do I Need to Apply for Facebook Messenger Subscription Messaging?

Posted on
apply for facebook messenger chat messaging

Our clients who are just getting into Facebook Messenger chatbots have been somewhat confused by the recent requirement by Facebook to apply to be able to send some types messages. Not all businesses will need to send messages in the one category that this application process covers. Facebook Messenger chat bot marketing can be a great benefit. If you’ve been exploring the idea or are already using some form of Messenger chatbots already, you probably already know that Facebook made a change a while back […]

Social Media Engagement Benchmarks

Posted on

I regularly pore through benchmark reports that some of the best companies out there are doing regarding social media. Things can change quickly online and keeping on top of trends is important! I always read more than one, since each covers different industries and uses different companies to make their comparisons and extract data. Rival IQ recently shared their 2018 Social Media Industry Benchmark report, and it’s worth reading not only for the insights they provide, but also for the comparison graphics in the article […]