Marketing Rant – I Call BS

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I’m going on a marketing rant today … and I call BS Like all successful business people, I study everyone in my industry. And I watch the couple of people that I believe, from my long experience in marketing, understand what they’re doing. Most of these people are in a very small, focused niche. I’ve been following them for years, probably since long before you may have heard of them. Then there’s everyone else. People that I know you’ve heard of. (I don’t believe in […]

Optimizing LinkedIn for Marketing Your Brand: Part 4

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< Part 3: Customizing and Posting Paid LinkedIn Marketing Options for Sales and Lead Generation In the past articles in our series, we have discussed Basics of setting up your LinkedIn profile Optimizing your “About” summary section on your LinkedIn profile and posting on LinkedIn, searching for connections, and groups This week we are wrapping up our four-part series by discussing some of the paid options available for marketing your business on LinkedIn. LinkedIn ProFinder One of the newer items available on LinkedIn is ProFinder, […]

Optimizing LinkedIn for Marketing Your Brand: Part 3

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< Part 2: Branding Your Summary Section Part 4: Paid LinkedIn Strategies > A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of the social media platforms If you are targeting business executives in your marketing strategy, 76% executives note that they check LinkedIn daily. As we discussed in the last post, be […]

Optimizing LinkedIn for Marketing Your Brand: Part 2

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In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. We are diving a bit deeper into the Summary / About section and how you can optimize this section of your LinkedIn profile for marketing your business and brand. Why the Summary Section is Important for Marketing Your Business on LinkedIn This […]